Visa has kicked off its second round of Olympic-themed commercials, with local Kong Fu actor Jackie Chan stepping in for another wave of Visa promotions. The 45 second TV spot launches in Hong Kong, Singapore, Malaysia, Philippines and Thailand this week, featuring Chan and Olympic basketballer Yao Ming. recent GroupM This Year Next Year report, predicts that clients' spending surrounding the Beijing Olympic Games will push the region's ad spend up some 38% in 2008.
Unilever consolidates $100m global Signal account into Lowe
Written by Webmaster
Wednesday, 12 December 2007
Unilever has consolidated its $100m (£48.8m) global advertising account for the Signal toothpaste brand into Lowe Worldwide, without a pitch, relieving Bartle Bogle Hegarty of the European account. The European business, which is estimated to be worth around $40m in terms of billings, will move out of BBH as part of a global realignment of the brand. BBH has handled the European account since 2004. Lowe already handles creative duties for the Signal brand in Asia, Africa and Latin America.
Former England captain David Beckham has stripped to his underwear for Giorgio Armani's latest international billboard campaign, and will receive a reported $20m (£9.77m) in a three-year deal. Beckham, who retained his multimillion-pound sponsorship deals with Adidas, Pepsi and Motorola following the completion of his move from Real Madrid to LA Galaxy in July, signed up as the global ambassador of Giorgio Armani
Call for tighter ad controls on children's websites
Written by Webmaster
Monday, 10 December 2007
A quarter of the ads running on popular children's websites are aimed at adults, promoting services such as dating and gambling, according to a new report. It also found that children have trouble distinguishing online advertising from entertainment. The report, called 'Fair Game' and published by the National Consumer Council and Childnet International, concludes that there should be more efforts to monitor online advertising practices and enforce existing codes;
Visa has kicked off its second round of Olympic-themed commercials, with local Kong Fu actor Jackie Chan stepping in for another wave of Visa promotions. The 45 second TV spot launches in Hong Kong, Singapore, Malaysia, Philippines and Thailand this week, featuring Chan and Olympic basketballer Yao Ming. recent GroupM This Year Next Year report, predicts that clients' spending surrounding the Beijing Olympic Games will push the region's ad spend up some 38% in 2008.
Unilever has consolidated its $100m (£48.8m) global advertising account for the Signal toothpaste brand into Lowe Worldwide, without a pitch, relieving Bartle Bogle Hegarty of the European account. The European business, which is estimated to be worth around $40m in terms of billings, will move out of BBH as part of a global realignment of the brand. BBH has handled the European account since 2004. Lowe already handles creative duties for the Signal brand in Asia, Africa and Latin America.
Former England captain David Beckham has stripped to his underwear for Giorgio Armani's latest international billboard campaign, and will receive a reported $20m (£9.77m) in a three-year deal. Beckham, who retained his multimillion-pound sponsorship deals with Adidas, Pepsi and Motorola following the completion of his move from Real Madrid to LA Galaxy in July, signed up as the global ambassador of Giorgio Armani
A quarter of the ads running on popular children's websites are aimed at adults, promoting services such as dating and gambling, according to a new report. It also found that children have trouble distinguishing online advertising from entertainment. The report, called 'Fair Game' and published by the National Consumer Council and Childnet International, concludes that there should be more efforts to monitor online advertising practices and enforce existing codes;
