Consumers lack trust in companies' data protection ability
Người viết: Webmaster
12/03/2008
Levels of consumer confidence that companies will keep sensitive data private are very low, according to a poll following a number of high-profile data security breaches. Gambling companies were the least trusted sector, with only 4% of people saying they had faith in such companies protecting their data. Banks and building societies had the highest level of trust, but still only 52% of people surveyed said they trusted them. Mobile phone companies scored just 9%, some way below the 25% that said they trusted central government.
Drink bottled water. Make a difference. That's the theme behind a campaign for the widespread launch of Ethos, the brand that up until now has been available only in 7,000 Starbucks locations. In a partnership with Pepsi-Cola North America, the brand is being rolled out to 40,000 mass merchandisers as well as convenience, supermarkets and drugstores in a push that will benefit water-stressed countries. For each bottle of Ethos sold, 5 cents is contributed to the Ethos Water Fund;
Public relations company Masso PR held a seminar on investor relations management in HCM City last Friday. According to the US’ National Investor Relations Institute, investor relations (IR) involve effective two-way communication between a company, the financial community, and other constituencies, and enables a company to achieve fair valuation. Mervin Wang, founder of the Singpore-based The IntialShift Company, told the conference
Kenneth C. "Casey" Keller Jr., the package-goods marketing guru who tried to revive Motorola after its popular Razr product started to lose its edge, has been cut from the company. In a statement, Motorola attributed Mr. Keller's departure to a restructuring aimed at ensuring "that our marketing efforts are even more closely aligned with our businesses." Jeremy Dale, VP-global marketing and communications, mobile devices, and Eduardo Conrado, VP-global business and technology marketing and communications,
Levels of consumer confidence that companies will keep sensitive data private are very low, according to a poll following a number of high-profile data security breaches. Gambling companies were the least trusted sector, with only 4% of people saying they had faith in such companies protecting their data. Banks and building societies had the highest level of trust, but still only 52% of people surveyed said they trusted them. Mobile phone companies scored just 9%, some way below the 25% that said they trusted central government.
Drink bottled water. Make a difference. That's the theme behind a campaign for the widespread launch of Ethos, the brand that up until now has been available only in 7,000 Starbucks locations. In a partnership with Pepsi-Cola North America, the brand is being rolled out to 40,000 mass merchandisers as well as convenience, supermarkets and drugstores in a push that will benefit water-stressed countries. For each bottle of Ethos sold, 5 cents is contributed to the Ethos Water Fund;
Kenneth C. "Casey" Keller Jr., the package-goods marketing guru who tried to revive Motorola after its popular Razr product started to lose its edge, has been cut from the company. In a statement, Motorola attributed Mr. Keller's departure to a restructuring aimed at ensuring "that our marketing efforts are even more closely aligned with our businesses." Jeremy Dale, VP-global marketing and communications, mobile devices, and Eduardo Conrado, VP-global business and technology marketing and communications,
