In the latest of several studies showing surprising power for digital marketing among package-goods brands, more than two-thirds of consumers who use the internet have used it to research package-goods products, according to a new survey by Prospectiv, a firm that provides online customer leads for marketers. The survey, conducted late last year with more than 4,000 consumers culled from Prospectiv's online database, showed a slight plurality of the consumers
Sony/ATV Music Publishing, which owns the rights to The Beatles' back catalogue, is inviting offers to use the band's hits in ads.Sony/ATV Music Publishing is a 50:50 joint venture between Sony and pop star Michael Jackson, who originally bought Northern Songs, which owns The Beatles back catalogue. The company has said that the catalogue may be used for selected "brand partnerships" that enhance the original music's reputation.
"Amazon's Christmas Was Merry, but Most Others Saw Only Modest Sales Bumps". It looks as though most U.S. retailers won't be getting the merry green holiday they'd hoped for. Despite a last-minute sales bump last weekend, the overall holiday retail scene continued its overall plodding underperformance compared to last year, with only a few bright spots. Among them: Amazon's proclaimed best-year ever and overall solid online sales.
Getting the best from budgets in belt-tightening 2008
Người viết: Webmaster
25/12/2007
If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon footprint and encourage recycling, 2008 could more than ever before be about ensuring every penny spent on campaigns is made to count, writes Antony Miller, head of media development at Royal Mail. The UK's fiscal hazard lights have been switched on in the form of the credit crunch and a faltering housing market. The rise in manufacturing costs ...
In the latest of several studies showing surprising power for digital marketing among package-goods brands, more than two-thirds of consumers who use the internet have used it to research package-goods products, according to a new survey by Prospectiv, a firm that provides online customer leads for marketers. The survey, conducted late last year with more than 4,000 consumers culled from Prospectiv's online database, showed a slight plurality of the consumers
Sony/ATV Music Publishing, which owns the rights to The Beatles' back catalogue, is inviting offers to use the band's hits in ads.Sony/ATV Music Publishing is a 50:50 joint venture between Sony and pop star Michael Jackson, who originally bought Northern Songs, which owns The Beatles back catalogue. The company has said that the catalogue may be used for selected "brand partnerships" that enhance the original music's reputation.
"Amazon's Christmas Was Merry, but Most Others Saw Only Modest Sales Bumps". It looks as though most U.S. retailers won't be getting the merry green holiday they'd hoped for. Despite a last-minute sales bump last weekend, the overall holiday retail scene continued its overall plodding underperformance compared to last year, with only a few bright spots. Among them: Amazon's proclaimed best-year ever and overall solid online sales.
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If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon footprint and encourage recycling, 2008 could more than ever before be about ensuring every penny spent on campaigns is made to count, writes Antony Miller, head of media development at Royal Mail. The UK's fiscal hazard lights have been switched on in the form of the credit crunch and a faltering housing market. The rise in manufacturing costs ...
