Think Different: Maybe the Web's Not a Place to Stick Your Ads
Written by Webmaster
Tuesday, 18 March 2008
"Steve Jobs hates the internet." So jokes a contact of mine whenever he laments what he regards as Apple's relatively paltry investment in web advertising. The point that person -- who once had a stake in that investment -- is trying to make is not that Mr. Jobs is actually a closet Luddite but that Apple, one of the world's strongest brands, isn't as experimental as it should be and, as such, isn't contributing enough to the gold rush that is the digital-advertising business.
"...Study Finds Most Knew About Closure, but Didn't Know Reasons Behind It...". Starbucks did a great job of letting consumers know it was closing for three hours last month, but it failed to communicate the most important part -- why. At least that's the conclusion of one new study. On Feb. 25 Starbucks shuttered its shops temporarily to retrain its baristas, but the greater message it wanted to communicate with the PR play was that it is improving the quality of its coffee and bring the chain back to its roots.
Consumers lack trust in companies' data protection ability
Written by Webmaster
Wednesday, 12 March 2008
Levels of consumer confidence that companies will keep sensitive data private are very low, according to a poll following a number of high-profile data security breaches. Gambling companies were the least trusted sector, with only 4% of people saying they had faith in such companies protecting their data. Banks and building societies had the highest level of trust, but still only 52% of people surveyed said they trusted them. Mobile phone companies scored just 9%, some way below the 25% that said they trusted central government.
Drink bottled water. Make a difference. That's the theme behind a campaign for the widespread launch of Ethos, the brand that up until now has been available only in 7,000 Starbucks locations. In a partnership with Pepsi-Cola North America, the brand is being rolled out to 40,000 mass merchandisers as well as convenience, supermarkets and drugstores in a push that will benefit water-stressed countries. For each bottle of Ethos sold, 5 cents is contributed to the Ethos Water Fund;
"Steve Jobs hates the internet." So jokes a contact of mine whenever he laments what he regards as Apple's relatively paltry investment in web advertising. The point that person -- who once had a stake in that investment -- is trying to make is not that Mr. Jobs is actually a closet Luddite but that Apple, one of the world's strongest brands, isn't as experimental as it should be and, as such, isn't contributing enough to the gold rush that is the digital-advertising business.
"...Study Finds Most Knew About Closure, but Didn't Know Reasons Behind It...". Starbucks did a great job of letting consumers know it was closing for three hours last month, but it failed to communicate the most important part -- why. At least that's the conclusion of one new study. On Feb. 25 Starbucks shuttered its shops temporarily to retrain its baristas, but the greater message it wanted to communicate with the PR play was that it is improving the quality of its coffee and bring the chain back to its roots.
Levels of consumer confidence that companies will keep sensitive data private are very low, according to a poll following a number of high-profile data security breaches. Gambling companies were the least trusted sector, with only 4% of people saying they had faith in such companies protecting their data. Banks and building societies had the highest level of trust, but still only 52% of people surveyed said they trusted them. Mobile phone companies scored just 9%, some way below the 25% that said they trusted central government.
Drink bottled water. Make a difference. That's the theme behind a campaign for the widespread launch of Ethos, the brand that up until now has been available only in 7,000 Starbucks locations. In a partnership with Pepsi-Cola North America, the brand is being rolled out to 40,000 mass merchandisers as well as convenience, supermarkets and drugstores in a push that will benefit water-stressed countries. For each bottle of Ethos sold, 5 cents is contributed to the Ethos Water Fund;
