"...Entertainment Options, New Devices Shape Consumer Perceptions and Spur Ad Spending". When it comes to the big players in mobile marketing, forget brands and agencies. "The largest marketers in mobile today are the producers of content," John Hadl, founder and CEO of Brand in Hand, said at the NATPE Mobile Conference in Las Vegas. "By spend, they're the largest marketers today, with everything from ringtones to wallpaper to applications.
Viacom-owned MTV Networks is to relaunch its main website and position it as a general music and entertainment portal, in an attempt to win back users flocking to rival youth sites such as MySpace. The youth TV broadcaster will promote its nine flagship TV channels including MTV One, MTV Hits and VH1 through specifically built campaign sites, which are each linked to its revamped main site. The move enables MTV to be relaunched as a generic music and entertainment destination.
Google redesigns logo to celebrate Lego anniversary
Người viết: Webmaster
29/01/2008
Google has redesigned its logo for one day only to celebrate the 50th anniversary of toy brand Lego, even though it has a strict policy of not placing advertising on its iconic homepage. Google said the redesign did not involve any payment from the Danish firm because it does not place advertising on its homepage, and instead said it was part of its long-running tradition of creating "special designs for quirky anniversaries". The distinctive blue, red, yellow and green
While mobile TV audience are projected to hit up to 500 million in the next five years, the advertising and subscription models are still in their infancy stage, according to a new report. The study, commissioned by the Cable & Satellite Broadcasting Association of Asia (CASBAA) and research group Tomorrow, highlights three barriers to mobile advertising, which includes the mobile TV audience size, effectiveness of mobile ad serving and targeting technology
"...Entertainment Options, New Devices Shape Consumer Perceptions and Spur Ad Spending". When it comes to the big players in mobile marketing, forget brands and agencies. "The largest marketers in mobile today are the producers of content," John Hadl, founder and CEO of Brand in Hand, said at the NATPE Mobile Conference in Las Vegas. "By spend, they're the largest marketers today, with everything from ringtones to wallpaper to applications.
Viacom-owned MTV Networks is to relaunch its main website and position it as a general music and entertainment portal, in an attempt to win back users flocking to rival youth sites such as MySpace. The youth TV broadcaster will promote its nine flagship TV channels including MTV One, MTV Hits and VH1 through specifically built campaign sites, which are each linked to its revamped main site. The move enables MTV to be relaunched as a generic music and entertainment destination.
Google has redesigned its logo for one day only to celebrate the 50th anniversary of toy brand Lego, even though it has a strict policy of not placing advertising on its iconic homepage. Google said the redesign did not involve any payment from the Danish firm because it does not place advertising on its homepage, and instead said it was part of its long-running tradition of creating "special designs for quirky anniversaries". The distinctive blue, red, yellow and green
While mobile TV audience are projected to hit up to 500 million in the next five years, the advertising and subscription models are still in their infancy stage, according to a new report. The study, commissioned by the Cable & Satellite Broadcasting Association of Asia (CASBAA) and research group Tomorrow, highlights three barriers to mobile advertising, which includes the mobile TV audience size, effectiveness of mobile ad serving and targeting technology
