Since Mary Dillon took over as global chief marketing officer at McDonald's in October 2005, she's been working to strengthen and interpret the company's "I'm lovin' it" ad message -- which she describes as having "the highest level of consumer awareness in words and five notes that you can almost get in a global campaign" -- to consumers around the world. As part of that effort, she's captaining the marketing team for the Summer Olympics in Beijing, which she says will be the company's "biggest activation ever."
Unilever Combines Divisions, Shores Up Overseas Leadership
Người viết: Webmaster
03/03/2008
Unilever today announced its biggest senior-management shakeup since Patrick Cescau became CEO in 2005, combining its Home and Personal Care unit with its Foods division under a single executive and leaving the Anglo-Dutch company with no English or Dutch executives in its uppermost ranks. The overhaul of the world's No. 2 advertising spender expands the roles of two key Indian executives -- and the odds one will eventually succeed Mr. Cescau, 59, a Frenchman, as CEO.
I find myself thinking about e-mail a lot these days. Between my laptop, BlackBerry and a separate cellphone that I also use, there is a lot of digital communication going on from my waking hours to the time I go to sleep. E-mails, text messages, BBM's (BlackBerry Messages), instant messaging -- it will become all-consuming if you let it. And that's my point. I believe e-mail is diverting our best waking hours from thinking, conceptualizing and dreaming big ideas.
Google beats rivals to take strongest brand accolade
Người viết: Webmaster
28/02/2008
Google has been named as the UK's strongest brand, according to Superbrands, leapfrogging rival Microsoft and pushing the BBC down the table. The internet giant, which is just 10 years old, headed a list of the top 500 businesses that are normally dominated by brands with a long-term UK heritage. It is the only brand in the top 50 to have emerged after 1990. The other businesses in the top 50 have an average age of 90 years of operation
Since Mary Dillon took over as global chief marketing officer at McDonald's in October 2005, she's been working to strengthen and interpret the company's "I'm lovin' it" ad message -- which she describes as having "the highest level of consumer awareness in words and five notes that you can almost get in a global campaign" -- to consumers around the world. As part of that effort, she's captaining the marketing team for the Summer Olympics in Beijing, which she says will be the company's "biggest activation ever."
Unilever today announced its biggest senior-management shakeup since Patrick Cescau became CEO in 2005, combining its Home and Personal Care unit with its Foods division under a single executive and leaving the Anglo-Dutch company with no English or Dutch executives in its uppermost ranks. The overhaul of the world's No. 2 advertising spender expands the roles of two key Indian executives -- and the odds one will eventually succeed Mr. Cescau, 59, a Frenchman, as CEO.
I find myself thinking about e-mail a lot these days. Between my laptop, BlackBerry and a separate cellphone that I also use, there is a lot of digital communication going on from my waking hours to the time I go to sleep. E-mails, text messages, BBM's (BlackBerry Messages), instant messaging -- it will become all-consuming if you let it. And that's my point. I believe e-mail is diverting our best waking hours from thinking, conceptualizing and dreaming big ideas.
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Google has been named as the UK's strongest brand, according to Superbrands, leapfrogging rival Microsoft and pushing the BBC down the table. The internet giant, which is just 10 years old, headed a list of the top 500 businesses that are normally dominated by brands with a long-term UK heritage. It is the only brand in the top 50 to have emerged after 1990. The other businesses in the top 50 have an average age of 90 years of operation
