"If anyone leaves here with just one thing, let it be this: Google is not starting an ad agency." That was Andy Berndt's No. 1 point this morning to a roomful of marketing executives at the Argyle Executive CMO Leadership Forum. It was an appropriate message, given he was speaking to the exact folks ad agencies were fearful he would approach after moving from WPP Group ad agency Ogilvy & Mather, New York, where he was co-president, to lead Google Creative Lab.
Gillette unveils TV ad with Woods, Henry and Federer !
Written by Webmaster
Monday, 21 January 2008
Gillette has unveiled its first TV campaign with Tiger Woods, Thierry Henry and Roger Federer, after parting company with David Beckham last year. The 30-second spot, which was created by BBDO, features a montage of great moments from each sportsman's career. It then shows each athlete shaving with a Gillette Fusion Power razor, before introducing the line "Prepare to be your best today". The campaign includes a dedicated website with additional content featuring all three sport stars
"...Schultz Leans on 'People He Trusts' to Restore Brand, In-store Experience...". Howard Schultz has assembled his team to bring Starbucks back to its roots, boosting one insider and pulling a friend out of retirement to get the job done. Harry Roberts, who worked at the coffee chain in the mid-1990s and during a stint in 2004, is returning to the company as senior VP-chief creative officer. At the same time, Terry Davenport, a former KFC marketer who joined Starbucks in 2006,
The Wall Street Journal is to offer free online access to all of its editorials, op-eds, video interviews and commentary, just weeks after it was acquired by Rupert Murdoch's News Corporation. WSJ.com initially pioneered paid-for access, but with Murdoch's acquisition it was expected that there would be more free access. The decision means the merger of the free website, opinionjournal.com, into the WSJ.com/opinion site, affecting US and international content, book reviews, leisure and arts.
"If anyone leaves here with just one thing, let it be this: Google is not starting an ad agency." That was Andy Berndt's No. 1 point this morning to a roomful of marketing executives at the Argyle Executive CMO Leadership Forum. It was an appropriate message, given he was speaking to the exact folks ad agencies were fearful he would approach after moving from WPP Group ad agency Ogilvy & Mather, New York, where he was co-president, to lead Google Creative Lab.
Gillette has unveiled its first TV campaign with Tiger Woods, Thierry Henry and Roger Federer, after parting company with David Beckham last year. The 30-second spot, which was created by BBDO, features a montage of great moments from each sportsman's career. It then shows each athlete shaving with a Gillette Fusion Power razor, before introducing the line "Prepare to be your best today". The campaign includes a dedicated website with additional content featuring all three sport stars
"...Schultz Leans on 'People He Trusts' to Restore Brand, In-store Experience...". Howard Schultz has assembled his team to bring Starbucks back to its roots, boosting one insider and pulling a friend out of retirement to get the job done. Harry Roberts, who worked at the coffee chain in the mid-1990s and during a stint in 2004, is returning to the company as senior VP-chief creative officer. At the same time, Terry Davenport, a former KFC marketer who joined Starbucks in 2006,
The Wall Street Journal is to offer free online access to all of its editorials, op-eds, video interviews and commentary, just weeks after it was acquired by Rupert Murdoch's News Corporation. WSJ.com initially pioneered paid-for access, but with Murdoch's acquisition it was expected that there would be more free access. The decision means the merger of the free website, opinionjournal.com, into the WSJ.com/opinion site, affecting US and international content, book reviews, leisure and arts.
