P&G widens lead over Unilever among top 100 advertisers
Người viết: Webmaster
21/02/2008
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising. P&G spent just under £203m on advertising in 2007, to retain the number one spot in Marketing's Top 100 Advertisers. Its FMCG rival Unilever was pushed down into third place by COI Communications, which increased its spend by nearly 9% to just under £150m. According to Nielsen Media Research's figures, Unilever cut its spend by nearly 16%, slicing it down to £142m over the year.
I think Barack Obama is becoming Nike. Perhaps this sounds silly, but allow me to explain. In the 1980s, Nike was a small shoe company that set its sights on becoming the industry leader, facing long dominant brands such as Puma and Converse. It came up with the slogan "Just Do It," which was one way or another perceived by the general public as motivational. Customers jumped off their sofas and into the stores to buy Nike shoes. It just so happened that as Nike was taking off,
As consumers face tougher times, the market for luxury brands is diverging, demanding not only exclusivity and experience, but ethics. Louis Vuitton's recent decision to launch its first TV campaign based on its core offering of luxury leather illustrates the concern some high-end brands have about their positioning and their future audience. Rather than concentrating on the brand's products, the commercial is, according to Louis Vuitton, an 'intensely atmospheric' picture of travel,
Financial Times is extending its "We Live in Financial Times" brand campaign, with an advertising campaign at selected airports across Europe. Aimed at targeting an international business audience, the six-month airport campaign will run at Charles de Gaulle and Orly in France, Schiphol in the Netherlands, Frankfurt in Germany and London City in the UK. The brand campaign was first launched in April 2007 in the UK to coincide with the global refresh of the Financial Times newspaper. The campaign was extended to Asia and the US in the latter part of 2007.
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising. P&G spent just under £203m on advertising in 2007, to retain the number one spot in Marketing's Top 100 Advertisers. Its FMCG rival Unilever was pushed down into third place by COI Communications, which increased its spend by nearly 9% to just under £150m. According to Nielsen Media Research's figures, Unilever cut its spend by nearly 16%, slicing it down to £142m over the year.
I think Barack Obama is becoming Nike. Perhaps this sounds silly, but allow me to explain. In the 1980s, Nike was a small shoe company that set its sights on becoming the industry leader, facing long dominant brands such as Puma and Converse. It came up with the slogan "Just Do It," which was one way or another perceived by the general public as motivational. Customers jumped off their sofas and into the stores to buy Nike shoes. It just so happened that as Nike was taking off,
As consumers face tougher times, the market for luxury brands is diverging, demanding not only exclusivity and experience, but ethics. Louis Vuitton's recent decision to launch its first TV campaign based on its core offering of luxury leather illustrates the concern some high-end brands have about their positioning and their future audience. Rather than concentrating on the brand's products, the commercial is, according to Louis Vuitton, an 'intensely atmospheric' picture of travel,
Financial Times is extending its "We Live in Financial Times" brand campaign, with an advertising campaign at selected airports across Europe. Aimed at targeting an international business audience, the six-month airport campaign will run at Charles de Gaulle and Orly in France, Schiphol in the Netherlands, Frankfurt in Germany and London City in the UK. The brand campaign was first launched in April 2007 in the UK to coincide with the global refresh of the Financial Times newspaper. The campaign was extended to Asia and the US in the latter part of 2007.
