 Forget fluffy measures like brand awareness. Today's successful chief marketing officer has to have an impact that can be measured in dollars and cents. That was the message behind the latest survey of more than 200 senior-level marketing executives by Spencer Stuart to be revealed at tomorrow's CMO Summit, "Isolating the Marketing DNA: the Essential Skills and Qualities of the New CMO." It might seem obvious by now that CMOs have to affect sales and profit margins,
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 "...Advertising platforms that bring rich ad experiences (entertainment and/or utility ... content, video, games, interactivity, etc.), to the right consumer in a friction free way are the path forward...". Ian Shaffer and I are working some cosmic connection. I put a few words together for the blog last week and was surprised to see Ian working the same territory. Our sentiments seem to intersect nicely, albeit from different industry vantage points. My comments below speak to the explosion of impressions largely driven by social media,
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 Revenue for U.S. agencies -- advertising, marketing services and media -- jumped 8.6% in 2007 despite a tepid ad market. And for that, you can thank digital. While it comes as no surprise that revenue at digital specialty agencies rocketed last year (up 26.8% in the U.S.), it's clear that digital services have become a way of life (or a way to avoid death) for agencies of all disciplines. In fact, U.S. ad agencies reported an average 10.2% of revenue from digital in 2007.
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Last Updated ( Wednesday, 07 May 2008 )
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 The nation's largest advertiser is inviting consumers to weigh in on its controversial media decisions. Last week, Procter & Gamble set up an option on its main consumer toll-free line in response to a drive from a coalition, dubbed Enough Is Enough, that was urging the company to stop sponsoring hip-hop programs on MTV and BET laced with profanity, liberal doses of the "N word," and scenes the group believes degrade and objectify women. This week, P&G set up a second toll-free option asking callers to register
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Last Updated ( Monday, 05 May 2008 )
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