It gives [New Line] great exposure in that prestige arena in department stores with consumers who are already very friendly to Sarah Jessica and the ['Sex and the City'] brand,"...Since "Sex and the City" wrapped in 2004, the series' star, Sarah Jessica Parker, has earned millions lending her name to a variety of products. She inked a deal with Coty to launch her first fragrance, Lovely by Sarah Jessica Parker, in 2005. And in 2007 she launched a clothing line, Bitten, exclusively at Steve & Barry's. So, what's a brand to do when it has a relationship with the star of one of the year's biggest movies?
Louis Vuitton is the most desired luxury brand among Asia Pacific consumers, particularly those in Hong Kong and Singapore, according to Nielsen's latest global luxury brands study. The study revealed Hong Kong is the most brand conscious market in Asia exceeding the regional average of 15% claiming to buy luxury branded products and topping the world with the most consumers purchasing Gucci, Louis Vuitton and Burberry. Yvonne Lum, director, retailing research for The Nielsen Company Hong Kong, said
"A Subliminal-Messaging Study From Duke Claims It's Possible...". What does your brand do for consumers? If you're Apple, you make them more creative, and if you're Disney, you make them more honest. So says research published in the April issue of the Journal of Consumer Research that found test subjects who were shown a logo for 30 milliseconds -- a subliminal flash that was not actually "seen" -- were much more likely to be creative or candid in the cases of Apple and the Disney Channel, respectively.
Marketers look to keep score with in-game advertising
Người viết: Webmaster
24/03/2008
The rising popularity of online gaming has been mirrored by a surge in in-game advertising. With gamers around the world pitting their wits against each other online, it is now possible for ads to be tailored to individuals. While football videogames have long featured ads on billboards around the perimeter of the pitch, now targeted ads can be served. These can be tailored by a user's geographic location and demographic profile, offering advertisers the chance to access a unique target audience.
It gives [New Line] great exposure in that prestige arena in department stores with consumers who are already very friendly to Sarah Jessica and the ['Sex and the City'] brand,"...Since "Sex and the City" wrapped in 2004, the series' star, Sarah Jessica Parker, has earned millions lending her name to a variety of products. She inked a deal with Coty to launch her first fragrance, Lovely by Sarah Jessica Parker, in 2005. And in 2007 she launched a clothing line, Bitten, exclusively at Steve & Barry's. So, what's a brand to do when it has a relationship with the star of one of the year's biggest movies? 
Louis Vuitton is the most desired luxury brand among Asia Pacific consumers, particularly those in Hong Kong and Singapore, according to Nielsen's latest global luxury brands study. The study revealed Hong Kong is the most brand conscious market in Asia exceeding the regional average of 15% claiming to buy luxury branded products and topping the world with the most consumers purchasing Gucci, Louis Vuitton and Burberry. Yvonne Lum, director, retailing research for The Nielsen Company Hong Kong, said 
"A Subliminal-Messaging Study From Duke Claims It's Possible...". What does your brand do for consumers? If you're Apple, you make them more creative, and if you're Disney, you make them more honest. So says research published in the April issue of the Journal of Consumer Research that found test subjects who were shown a logo for 30 milliseconds -- a subliminal flash that was not actually "seen" -- were much more likely to be creative or candid in the cases of Apple and the Disney Channel, respectively.
The rising popularity of online gaming has been mirrored by a surge in in-game advertising. With gamers around the world pitting their wits against each other online, it is now possible for ads to be tailored to individuals. While football videogames have long featured ads on billboards around the perimeter of the pitch, now targeted ads can be served. These can be tailored by a user's geographic location and demographic profile, offering advertisers the chance to access a unique target audience.
