Like Print or TV, Websites Must Capture Consumers' Attention With Beautiful Images. Too Bad That Concept Still Escapes Marketers. The internet is as important an invention as the printing press. It's in its infancy. It's unsettling. It's astounded us by reflecting back both our universality and our diversity. We see the enormous, fantastic and unimaginable successes: YouTube couldn't possibly be worth $1.6 billion, could it?
Are the big characters as relevant in today's media landscape as they were 25 years ago? Julia Martin asks five agency leaders to reflect on how the industry has matured and whether they think the skill set required for a career in media has changed. Big Brother's viewing figures were given a massive boost this time around when the appearance of infamous media man Jonathan Durden ensured Soho would be tuning in avidly to watch his antics.
UK advertisers spent over £4.2bn in the first quarter of 2007, a year-on-year increase of 3%, according to research published by the Advertising Association. However, the Quarterly Survey of Advertising Expenditure revealed that all media, apart from internet, outdoor and cinema, experienced a downturn. TV advertising continued to fall marginally from favour with advertisers, with expenditure down 0.8% to £962m.
Behind Cannes 2007: Industry Leaders Refuse to Share Real Learnings and Best Practices
Written by Webmaster
Wednesday, 27 June 2007
Here's what we learned at the high-powered Cannes Debate panel on agency reinvention, which I moderated during last week's International Advertising Festival: next to nothing. Here's what that means: The ad business has a bigger problem than it realizes. Because its leaders refuse to share real learnings and best practices, or to discuss the frustrations they face in reinventing their legacy businesses, there's little chance ...
Like Print or TV, Websites Must Capture Consumers' Attention With Beautiful Images. Too Bad That Concept Still Escapes Marketers. The internet is as important an invention as the printing press. It's in its infancy. It's unsettling. It's astounded us by reflecting back both our universality and our diversity. We see the enormous, fantastic and unimaginable successes: YouTube couldn't possibly be worth $1.6 billion, could it?
Are the big characters as relevant in today's media landscape as they were 25 years ago? Julia Martin asks five agency leaders to reflect on how the industry has matured and whether they think the skill set required for a career in media has changed. Big Brother's viewing figures were given a massive boost this time around when the appearance of infamous media man Jonathan Durden ensured Soho would be tuning in avidly to watch his antics.
UK advertisers spent over £4.2bn in the first quarter of 2007, a year-on-year increase of 3%, according to research published by the Advertising Association. However, the Quarterly Survey of Advertising Expenditure revealed that all media, apart from internet, outdoor and cinema, experienced a downturn. TV advertising continued to fall marginally from favour with advertisers, with expenditure down 0.8% to £962m.
Here's what we learned at the high-powered Cannes Debate panel on agency reinvention, which I moderated during last week's International Advertising Festival: next to nothing. Here's what that means: The ad business has a bigger problem than it realizes. Because its leaders refuse to share real learnings and best practices, or to discuss the frustrations they face in reinventing their legacy businesses, there's little chance ...
