Google opens up possibility of offline search marketing
Người viết: Webmaster
04/06/2007
Online giant Google is set to launch an offline web browser service called Google Gears, which will allow users to access it remotely while on planes and trains and some of the most inaccessible places across the globe. Google Gears will open up as-yet-untapped pockets of consumers, including the difficult to reach business traveller. The open source application will allow Google users to access the online firm's services, such as the Google news reader, offline from today.
"Smaller Shops Are Spending Less Time Building Ads and More Time Investing in Products and Business Concepts". Seattle shop Wexley School for Girls, like many agencies, has been building its base the traditional way, with assignments from Microsoft, Jones Soda, Washington Mutual and Nike. But it really wants to profit not just from selling a tagline, a viral video or even a high-concept marketing strategy but from patents, trademarks or other intellectual property with the potential to pay out.
"The IAB said online growth is coming from advertisers using the web to drive product awareness, purchase intent and brand loyalty". Internet ad revenue grew 35% in 2006, with search, display, classifieds and lead-generation categories continuing to rise at a healthy clip while e-mail, sponsorship and slotting fees remained flat or lost share of the total online ad market. The figures come from the Interactive Advertising Bureau's quarterly Internet Advertising Revenue Report released today,
Speaking at the IDA Distinguished Infocomm Speaker Series, Microsoft CEO Steve Ballmer said that consumer interaction with computers would eventually reach the point where all forms of media will be available on any device. "The next decade will re-define how we interact with our computers. Content will be delivered over IP based networks. New input methods like voice and even gestures will be used to communicate with computers.
Online giant Google is set to launch an offline web browser service called Google Gears, which will allow users to access it remotely while on planes and trains and some of the most inaccessible places across the globe. Google Gears will open up as-yet-untapped pockets of consumers, including the difficult to reach business traveller. The open source application will allow Google users to access the online firm's services, such as the Google news reader, offline from today.
"Smaller Shops Are Spending Less Time Building Ads and More Time Investing in Products and Business Concepts". Seattle shop Wexley School for Girls, like many agencies, has been building its base the traditional way, with assignments from Microsoft, Jones Soda, Washington Mutual and Nike. But it really wants to profit not just from selling a tagline, a viral video or even a high-concept marketing strategy but from patents, trademarks or other intellectual property with the potential to pay out.
"The IAB said online growth is coming from advertisers using the web to drive product awareness, purchase intent and brand loyalty". Internet ad revenue grew 35% in 2006, with search, display, classifieds and lead-generation categories continuing to rise at a healthy clip while e-mail, sponsorship and slotting fees remained flat or lost share of the total online ad market. The figures come from the Interactive Advertising Bureau's quarterly Internet Advertising Revenue Report released today,
Speaking at the IDA Distinguished Infocomm Speaker Series, Microsoft CEO Steve Ballmer said that consumer interaction with computers would eventually reach the point where all forms of media will be available on any device. "The next decade will re-define how we interact with our computers. Content will be delivered over IP based networks. New input methods like voice and even gestures will be used to communicate with computers.
