Royal Mail offers digital mailers through Sony partnership
Written by Webmaster
Tuesday, 01 May 2007
Royal Mail and Sony have established a partnership offering advertisers the ability to post personalised CD-rom brochures to prospective clients and track their responses. Audi has already enjoyed a 10% response rate from using the service and has rebooked, while a second unnamed major car manufacturer is also currently running a campaign. Audi's advertising agency BBH used Sony DADC's technology to
The Mobile Marketing Association has created a Europe, Middle East and Africa chapter, to be chaired by Richard Saggers, head of mobile advertising for Vodafone Group. The chapter brings together more than 150 advertisers, agencies and mobile marketing industry players to establish a forum for region-wide consultation on the key issues affecting the industry, including the creation of guidelines and best practices and the protection of consumer privacy.
Advertising must promote itself says M&C Saatchi's MacLennan
Written by Webmaster
Thursday, 26 April 2007
The advertising industry must promote the value it offers to the boardroom and the public, Moray MacLennan told the industry in his first speech as IPA president. The M&C Saatchi chief executive told the annual members lunch at Cafe Royale in London that the focus of his two -year term would be an outward facing one and that one of his main targets would be CEOs and finance directors, and those who influence them.
Marketers are struggling with new-media options, agencies are looking for relevance and the consumer is in the driver's seat. Yet to hear 4A's President-CEO O. Burtch Drake tell it at the American Association of Advertising Agencies' Management Conference at the Ritz-Carlton here, everything is coming up roses. "It's a great time to be in a great business," he said in his opening address, pointing out that in the 14 years he has been at the helm of the organization, he's watched recessions,
Royal Mail and Sony have established a partnership offering advertisers the ability to post personalised CD-rom brochures to prospective clients and track their responses. Audi has already enjoyed a 10% response rate from using the service and has rebooked, while a second unnamed major car manufacturer is also currently running a campaign. Audi's advertising agency BBH used Sony DADC's technology to
.jpg)
The Mobile Marketing Association has created a Europe, Middle East and Africa chapter, to be chaired by Richard Saggers, head of mobile advertising for Vodafone Group. The chapter brings together more than 150 advertisers, agencies and mobile marketing industry players to establish a forum for region-wide consultation on the key issues affecting the industry, including the creation of guidelines and best practices and the protection of consumer privacy.
.jpg)
The advertising industry must promote the value it offers to the boardroom and the public, Moray MacLennan told the industry in his first speech as IPA president. The M&C Saatchi chief executive told the annual members lunch at Cafe Royale in London that the focus of his two -year term would be an outward facing one and that one of his main targets would be CEOs and finance directors, and those who influence them.
Marketers are struggling with new-media options, agencies are looking for relevance and the consumer is in the driver's seat. Yet to hear 4A's President-CEO O. Burtch Drake tell it at the American Association of Advertising Agencies' Management Conference at the Ritz-Carlton here, everything is coming up roses. "It's a great time to be in a great business," he said in his opening address, pointing out that in the 14 years he has been at the helm of the organization, he's watched recessions,
