Commissioners
of MLB, NHL, NFL and NBA Discuss Brand-building, Media Partnerships and
Overseas ExpansionThey are the four most powerful men in American
sports: David Stern,
Roger Goodell, Bud Selig and Gary Bettman. They discuss with
Advertising Age's
Rich Thomaselli their roles not just as commissioners of the NBA, NFL,
MLB and NHL, but as brand stewards in a competitive market for the
entertainment dollar.
BBDO
has opened its doors in Vietnam with a new start-up which will be
headed by JWT executive creative director David Smail. The
agency was set to launch with an affiliate partnership with local shop
Golden Advertising, but exploratory talks broke down. BBDO Vietnam's
founding client is Fonterra, and the agency is in talks with number of
other undisclosed advertisers. Smail, who has operated in the country
since 1997,
Global
- VNU has changed its name to The Nielsen Company in a bid to leverage
on its best known brand names as well as to create an integrated
streamline global organisation. “Nielsen will
be the primary name and branding which will be adopted in every part of
our business and existing identities or brands such as ACNielsen,
Nielsen Media Research, Spectra, Homescan, BASES and Claritas continue
to have tremendous equity in the marketplace.
The CNN network is the most watched channel among upper managers, according to the latest Synovate PAX survey measuring media habits over the past 7 days. CNN scored 29.4 points maintaining its lead from the same quarter last year. The
Discovery Channel came in second with 24.9, followed by the National
Geographic Channel and BBC World, with ESPN rounding out the top five
most watched channels. In
the all of viewers survey CNN fell behind both Discovery Channel and
National Geographic Channel,
Commissioners
of MLB, NHL, NFL and NBA Discuss Brand-building, Media Partnerships and
Overseas ExpansionThey are the four most powerful men in American
sports: David Stern,
Roger Goodell, Bud Selig and Gary Bettman. They discuss with
Advertising Age's
Rich Thomaselli their roles not just as commissioners of the NBA, NFL,
MLB and NHL, but as brand stewards in a competitive market for the
entertainment dollar.
BBDO
has opened its doors in Vietnam with a new start-up which will be
headed by JWT executive creative director David Smail. The
agency was set to launch with an affiliate partnership with local shop
Golden Advertising, but exploratory talks broke down. BBDO Vietnam's
founding client is Fonterra, and the agency is in talks with number of
other undisclosed advertisers. Smail, who has operated in the country
since 1997,
Global
- VNU has changed its name to The Nielsen Company in a bid to leverage
on its best known brand names as well as to create an integrated
streamline global organisation. “Nielsen will
be the primary name and branding which will be adopted in every part of
our business and existing identities or brands such as ACNielsen,
Nielsen Media Research, Spectra, Homescan, BASES and Claritas continue
to have tremendous equity in the marketplace.
The CNN network is the most watched channel among upper managers, according to the latest Synovate PAX survey measuring media habits over the past 7 days. CNN scored 29.4 points maintaining its lead from the same quarter last year. The
Discovery Channel came in second with 24.9, followed by the National
Geographic Channel and BBC World, with ESPN rounding out the top five
most watched channels. In
the all of viewers survey CNN fell behind both Discovery Channel and
National Geographic Channel,
