U.S. ad spending -- at least the measured kind -- fell 0.3% in the January-to-March period, the first down quarter since the ad recovery began in 2002. But a drop in reported ad spending does not mean a drop in marketing spending. That's because what marketers need isn't just measured media; it's measurable results. Omnicom President-CEO John Wren said his firm's emphasis on marketing services has given it an edge over rivals recently.
For each of the past 11 years, Ad Age has published a special report on the women in advertising, marketing and media whose accomplishments and potential have made them standouts. The honorees are recognized for having played significant roles in defining the future of their fields. Today, we name the 2007 Women to Watch and provide links to all the stories of the 252 women who have appeared in this report since 1997.
Google opens up possibility of offline search marketing
Written by Webmaster
Monday, 04 June 2007
Online giant Google is set to launch an offline web browser service called Google Gears, which will allow users to access it remotely while on planes and trains and some of the most inaccessible places across the globe. Google Gears will open up as-yet-untapped pockets of consumers, including the difficult to reach business traveller. The open source application will allow Google users to access the online firm's services, such as the Google news reader, offline from today.
"Smaller Shops Are Spending Less Time Building Ads and More Time Investing in Products and Business Concepts". Seattle shop Wexley School for Girls, like many agencies, has been building its base the traditional way, with assignments from Microsoft, Jones Soda, Washington Mutual and Nike. But it really wants to profit not just from selling a tagline, a viral video or even a high-concept marketing strategy but from patents, trademarks or other intellectual property with the potential to pay out.
U.S. ad spending -- at least the measured kind -- 
For each of the past 11 years, Ad Age has published a special report on the women in advertising, marketing and media whose accomplishments and potential have made them standouts. The honorees are recognized for having played significant roles in defining the future of their fields. Today, we name the 2007 Women to Watch and provide links to all the stories of the 252 women who have appeared in this report since 1997.
Online giant Google is set to launch an offline web browser service called Google Gears, which will allow users to access it remotely while on planes and trains and some of the most inaccessible places across the globe. Google Gears will open up as-yet-untapped pockets of consumers, including the difficult to reach business traveller. The open source application will allow Google users to access the online firm's services, such as the Google news reader, offline from today.
"Smaller Shops Are Spending Less Time Building Ads and More Time Investing in Products and Business Concepts". Seattle shop Wexley School for Girls, like many agencies, has been building its base the traditional way, with assignments from Microsoft, Jones Soda, Washington Mutual and Nike. But it really wants to profit not just from selling a tagline, a viral video or even a high-concept marketing strategy but from patents, trademarks or other intellectual property with the potential to pay out.
