Britain's ad industry is being threatened as never before. Hard-won freedoms have been relentlessly eroded and there is no end in sight to these attacks. The time has come to say enough is enough. Which is why Campaign has secured the support of the Advertising Association, the IPA and ISBA in calling on the Government to stop an industry it professes to admire for its world-beating talent being rendered powerless and impotent by needless restrictions.
"A recent survey by the American Advertising Federation's Center for Media Research found that about three-quarters of the marketers it questioned said that as much as 20% of budgets are reserved for experimentation". Fourteen months ago, Naked Communications, the communications planning agency that helped upend the advertising business in the U.K., opened in New York City after years of threatening an invasion. The news, heralded on the cover of this magazine, triggered some anxiety among Naked's soon-to-be competitors:
Outbound telemarketing volume drops for first time
Người viết: Webmaster
03/04/2007
The amount of outbound calls made by UK call centres has dropped for the first year on record, according to a report by industry analyst ContactBabel. In addition, the report found that the proportion of outbound calls is down from 32.9% in 2005 to 29.1% in 2006. More than half of UK households are registered with the Telephone Preference Service, which means they are opted-out from receiving sales calls. Steve Morrell, principal analyst at ContactBabel, said:
Web 2.0 and the continuing rise in consumer broadband uptake fuelled digital's growth in 2006 as it became one of the few media to buck a plateau in adspend. While total adspend in the UK remained flat in 2006, up less than 1%, according to Nielsen, digital was one area that prospered. UK marketers continued to plough money into web campaigns, with more than 80% of the top online advertisers boosting their investment in the medium last year.
Join the campaign to defend advertising freedoms
"A recent survey by the American Advertising Federation's Center for Media Research found that about three-quarters of the marketers it questioned said that as much as 20% of budgets are reserved for experimentation". Fourteen months ago, Naked Communications, the communications planning agency that helped upend the advertising business in the U.K., opened in New York City after years of threatening an invasion. The news, heralded on the cover of this magazine, triggered some anxiety among Naked's soon-to-be competitors:
The amount of outbound calls made by UK call centres has dropped for the first year on record, according to a report by industry analyst ContactBabel. In addition, the report found that the proportion of outbound calls is down from 32.9% in 2005 to 29.1% in 2006. More than half of UK households are registered with the Telephone Preference Service, which means they are opted-out from receiving sales calls. Steve Morrell, principal analyst at ContactBabel, said:
Web 2.0 and the continuing rise in consumer broadband uptake fuelled digital's growth in 2006 as it became one of the few media to buck a plateau in adspend. While total adspend in the UK remained flat in 2006, up less than 1%, according to Nielsen, digital was one area that prospered. UK marketers continued to plough money into web campaigns, with more than 80% of the top online advertisers boosting their investment in the medium last year.
