"A recent survey by the American Advertising Federation's Center for Media Research found that about three-quarters of the marketers it questioned said that as much as 20% of budgets are reserved for experimentation". Fourteen months ago, Naked Communications, the communications planning agency that helped upend the advertising business in the U.K., opened in New York City after years of threatening an invasion. The news, heralded on the cover of this magazine, triggered some anxiety among Naked's soon-to-be competitors:
Outbound telemarketing volume drops for first time
Written by Webmaster
Tuesday, 03 April 2007
The amount of outbound calls made by UK call centres has dropped for the first year on record, according to a report by industry analyst ContactBabel. In addition, the report found that the proportion of outbound calls is down from 32.9% in 2005 to 29.1% in 2006. More than half of UK households are registered with the Telephone Preference Service, which means they are opted-out from receiving sales calls. Steve Morrell, principal analyst at ContactBabel, said:
Web 2.0 and the continuing rise in consumer broadband uptake fuelled digital's growth in 2006 as it became one of the few media to buck a plateau in adspend. While total adspend in the UK remained flat in 2006, up less than 1%, according to Nielsen, digital was one area that prospered. UK marketers continued to plough money into web campaigns, with more than 80% of the top online advertisers boosting their investment in the medium last year.
"It is clear that 2007 will be the year that mobile-search-query traffic grows substantially." That's what Google CEO Eric Schmidt told analysts during his company's earnings call in January. Schmidt hopes his prediction comes true, because mobile search could mean new revenue for the search engines. But are we ever seriously going to search while on the move? We've certainly been told long enough that mobile search is the next big thing.
"A recent survey by the American Advertising Federation's Center for Media Research found that about three-quarters of the marketers it questioned said that as much as 20% of budgets are reserved for experimentation". Fourteen months ago, Naked Communications, the communications planning agency that helped upend the advertising business in the U.K., opened in New York City after years of threatening an invasion. The news, heralded on the cover of this magazine, triggered some anxiety among Naked's soon-to-be competitors:
The amount of outbound calls made by UK call centres has dropped for the first year on record, according to a report by industry analyst ContactBabel. In addition, the report found that the proportion of outbound calls is down from 32.9% in 2005 to 29.1% in 2006. More than half of UK households are registered with the Telephone Preference Service, which means they are opted-out from receiving sales calls. Steve Morrell, principal analyst at ContactBabel, said:
Web 2.0 and the continuing rise in consumer broadband uptake fuelled digital's growth in 2006 as it became one of the few media to buck a plateau in adspend. While total adspend in the UK remained flat in 2006, up less than 1%, according to Nielsen, digital was one area that prospered. UK marketers continued to plough money into web campaigns, with more than 80% of the top online advertisers boosting their investment in the medium last year.
"It is clear that 2007 will be the year that mobile-search-query traffic grows substantially." That's what Google CEO Eric Schmidt told analysts during his company's earnings call in January. Schmidt hopes his prediction comes true, because mobile search could mean new revenue for the search engines. But are we ever seriously going to search while on the move? We've certainly been told long enough that mobile search is the next big thing.
