With niche cable channels, websites and social networks sprouting up regularly, advertisers can target their consumers with more precision than ever before. But that strategy doesn't necessarily play when 93 million viewers -- Nielsen's measurement of last year's audience -- are making their eyes available for ads all at the same time. Super Bowl advertising is "less about the relevance of a message but more about the entertainment quotient,"
"2008 is good, 2009 is the year to worry about..." Sorrell says
Written by Webmaster
Thursday, 24 January 2008
"We see 08 as still being a pretty good year, in fact better than 07, Beijing Olympics, fantastic Olympic Games in China, US Presidential election political adspend of £3bn, European football championships. We think the issue is more about 09, there is a political cycle kicking in now and in 09...". As talk of a recession heightens, Sir Martin Sorrell said today that this year is set to be a good one for the advertising industry and it is 2009 that is of concern. Speaking on the 'Today Programme'
TV and newspapers have lost a significant share of clients advertising spend to outdoor and interactive media, despite a 11.7% year-on-year increase. Latest figures from Admango show that while traditional TV, newspaper and magazine remain the key media, the data shows that interactive has increasingly become a popular channel for marketers to promote their messages. Within the interactive ad spend category, Yahoo! Hong Kong dominated at 52.9%,
"Firstborn's Tom Walker Says Spots Are Fine, as Long as They're Crafted for the Web". Independent digital shop Firstborn has a new director of Los Angeles operations, Tom Walker, the former director of interactive at Venables Bell & Partners. With a staff of about 30 and offices in New York and Los Angeles, Firstborn has become a go-to agency for interactive video and motion graphics. Mr. Walker will focus on serving Firstborn's West Coast clients, such as Fox Broadcasting, Toyota and Honda.
With niche cable channels, websites and social networks sprouting up regularly, advertisers can target their consumers with more precision than ever before. But that strategy doesn't necessarily play when 93 million viewers -- Nielsen's measurement of last year's audience -- are making their eyes available for ads all at the same time. Super Bowl advertising is "less about the relevance of a message but more about the entertainment quotient,"
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"We see 08 as still being a pretty good year, in fact better than 07, Beijing Olympics, fantastic Olympic Games in China, US Presidential election political adspend of £3bn, European football championships. We think the issue is more about 09, there is a political cycle kicking in now and in 09...". As talk of a recession heightens, Sir Martin Sorrell said today that this year is set to be a good one for the advertising industry and it is 2009 that is of concern. Speaking on the 'Today Programme'
TV and newspapers have lost a significant share of clients advertising spend to outdoor and interactive media, despite a 11.7% year-on-year increase. Latest figures from Admango show that while traditional TV, newspaper and magazine remain the key media, the data shows that interactive has increasingly become a popular channel for marketers to promote their messages. Within the interactive ad spend category, Yahoo! Hong Kong dominated at 52.9%,
"Firstborn's Tom Walker Says Spots Are Fine, as Long as They're Crafted for the Web". Independent digital shop Firstborn has a new director of Los Angeles operations, Tom Walker, the former director of interactive at Venables Bell & Partners. With a staff of about 30 and offices in New York and Los Angeles, Firstborn has become a go-to agency for interactive video and motion graphics. Mr. Walker will focus on serving Firstborn's West Coast clients, such as Fox Broadcasting, Toyota and Honda.
