You would think there would be at least a remote sense of anticipation about the upcoming Olympic Games. I've had more anticipation over what I'm having for lunch. Not to say that NBC and other media vehicles aren't trying their hearts out. It's all just very tired and ineffective creative. It's hard to turn on the television or open a magazine without some mention. I get it: 8.08.08. But none of the marketing is inspiring me to mark my calendar to watch. Cue the Morgan Freeman voiceover as we watch cheesy slow-motion shots of athletes being awarded, competing, etc.
"...Stop being hired by clients and start hiring them. Stop waiting to receive an RFP or mailing hundreds of clients four to six times a year to stay "top of mind." Instead, pick the folks you really want to work with, ...". I have long believed that having the right clients and doing the right kind of work for those clients determines an agency's ability to "break out" or "go big." Unfortunately for most of us, the traditional business-development route (RFP hell) is counterproductive to this goal. I hate RFPs and the whole pitch process. It is an incredibly flawed way of selecting one of the most important business resources
Pharmaceutical brands fail to react to patient websites and blogs
Người viết: Webmaster
27/06/2008
Healthcare and pharmaceutical brands are failing to embrace digital promotion and marketing, despite the rising popularity of patient websites set up by individuals and groups outside the industry, according to the findings of a survey by Millward Brown. The report, which surveyed GPs across the UK, highlighted that healthcare and pharmaceutical brands were failing to respond to the growing numbers of user-generated websites, many of which reported negatively on patient care and prescription drugs. Fergus Hampton, chief executive of Millward Brown Precis,
New IPhone Also Brings New Way of Mobile Marketing
Người viết: Webmaster
18/06/2008
The blogosphere was abuzz last week about the new iPhone. It runs on a fast 3G network, comes with global-positioning technology and is priced at a more-accessible $199. But what has some marketers most excited is that with it comes the possibility of creating marketer-driven mobile applications. That's because on the iPhone, software is content, said Chad Currie, VP-group creative director at T-3, who wrote about the possibilities on Ad Age's DigitalNext blog. And increasingly, marketers are interested in creating useful and valuable utilities for consumers. "The iPhone is a lifestyle device,"
You would think there would be at least a remote sense of anticipation about the upcoming Olympic Games. I've had more anticipation over what I'm having for lunch. Not to say that NBC and other media vehicles aren't trying their hearts out. It's all just very tired and ineffective creative. It's hard to turn on the television or open a magazine without some mention. I get it: 8.08.08. But none of the marketing is inspiring me to mark my calendar to watch. Cue the Morgan Freeman voiceover as we watch cheesy slow-motion shots of athletes being awarded, competing, etc. 
"...Stop being hired by clients and start hiring them. Stop waiting to receive an RFP or mailing hundreds of clients four to six times a year to stay "top of mind." Instead, pick the folks you really want to work with, ...". I have long believed that having the right clients and doing the right kind of work for those clients determines an agency's ability to "break out" or "go big." Unfortunately for most of us, the traditional business-development route (RFP hell) is counterproductive to this goal. I hate RFPs and the whole pitch process. It is an incredibly flawed way of selecting one of the most important business resources 
Healthcare and pharmaceutical brands are failing to embrace digital promotion and marketing, despite the rising popularity of patient websites set up by individuals and groups outside the industry, according to the findings of a survey by Millward Brown. The report, which surveyed GPs across the UK, highlighted that healthcare and pharmaceutical brands were failing to respond to the growing numbers of user-generated websites, many of which reported negatively on patient care and prescription drugs. Fergus Hampton, chief executive of Millward Brown Precis, 
The blogosphere was abuzz last week about the new iPhone. It runs on a fast 3G network, comes with global-positioning technology and is priced at a more-accessible $199. But what has some marketers most excited is that with it comes the possibility of creating marketer-driven mobile applications. That's because on the iPhone, software is content, said Chad Currie, VP-group creative director at T-3, who wrote about the possibilities on Ad Age's DigitalNext blog. And increasingly, marketers are interested in creating useful and valuable utilities for consumers. "The iPhone is a lifestyle device," 
