To Lead Overall Brand Strategy, Digital Shops Have Much to Do
Written by Webmaster
Wednesday, 05 December 2007
Digital agencies should take the reigns on overall brand strategy for marketers in the next five to 10 years, but they have much to accomplish before than can do so, according to a new report from Forrester Research to be released today. "Increasingly marketers are realizing that [offline and online] has to be integrated ... but interactive agencies have not yet proven they have the capability to manage brand strategy," said Brian Haven,
Many brands have enlisted celebrities for their Christmas advertising campaigns, including Antonio Banderas for M&S and the Spice Girls for Tesco, but how effective will they be? Here you can see a short video on what the public thinks about celebrities endorsing brands and whether this really affects their shopping choices. Marks & Spencer features Antonio Banderas in its Christmas ad along with its established cast of female celebrities,...
It's a common situation in any office -- especially for those in the communications industry: You communicate something (quite clearly, you think). The person with whom you're communicating receives the information (quite clearly, they think). And neither one of you is right. Fact is, there is very often a big gap between what is intended and received. The "evolution" of "communications" technology, namely e-mail and text messages, is baiting us with apparent connectivity,
I am not the greatest marketer on the planet or the most famous online-video creator. But I do have a unique view on the hits and misses of online-video marketing since by day I am a marketing director at a Fortune 100 company and by night a popular video creator on YouTube, where I'm known as "Nalts," the seventh most-subscribed comedians. Online video is changing the way we market, and it requires skill sets they don't teach in business school ...
Digital agencies should take the reigns on overall brand strategy for marketers in the next five to 10 years, but they have much to accomplish before than can do so, according to a new report from Forrester Research to be released today. "Increasingly marketers are realizing that [offline and online] has to be integrated ... but interactive agencies have not yet proven they have the capability to manage brand strategy," said Brian Haven,
Many brands have enlisted celebrities for their Christmas advertising campaigns, including Antonio Banderas for M&S and the Spice Girls for Tesco, but how effective will they be? Here you can see a short video on what the public thinks about celebrities endorsing brands and whether this really affects their shopping choices. Marks & Spencer features Antonio Banderas in its Christmas ad along with its established cast of female celebrities,...
It's a common situation in any office -- especially for those in the communications industry: You communicate something (quite clearly, you think). The person with whom you're communicating receives the information (quite clearly, they think). And neither one of you is right. Fact is, there is very often a big gap between what is intended and received. The "evolution" of "communications" technology, namely e-mail and text messages, is baiting us with apparent connectivity,
I am not the greatest marketer on the planet or the most famous online-video creator. But I do have a unique view on the hits and misses of online-video marketing since by day I am a marketing director at a Fortune 100 company and by night a popular video creator on YouTube, where I'm known as "Nalts," the seventh most-subscribed comedians. Online video is changing the way we market, and it requires skill sets they don't teach in business school ...
