"If You Won't Follow Through, Don't Bother!". It's that time of year again. We make our resolutions for the coming year and hopefully engage in steps to fulfill them. While doing this for oneself is pretty simple -- lose weight, exercise more and get more sleep -- making resolutions for your agency may be a bit more complex. First, you must know where you need to improve. This might seem like an easy task, but it can be pretty elusive without careful and consistent observation.
MARKETERS HIT A ROUGH PATCH: 2008 will be about the economy and politics. Growth is slowing, fuel prices are high and credit is tight. That's a difficult mix for marketers to face as consumers will continue to pull in the reins as disposable income tightens dramatically. With caution flags waving, marketers will keep expectations and spending plans modest. Combined with lots of political "tax-raising" rhetoric , there will be plenty of room ...
Online will be a rare bright spot as tough economic conditions look set to stifle adspend in 2008. The traditional season of goodwill is being somewhat overshadowed by uncertainty about how the current credit crunch will affect the UK advertising market next year. There has been what Alex Hunter, finance director at the IPA, calls 'a remarkable turnaround in sentiment' in recent weeks, with economists warning that media agencies' bullish forecasts ...
Mobile advertising is not necessarily sold separately anymore. Microsoft, which already sells ads on its web portal MSN and in its video games, today announced the sale of ads on MSN Mobile, rounding out its digital offerings with mobile banner and text ads. "By incorporating advertising on MSN Mobile, we are allowing advertisers to extend their existing campaigns from PCs to games and now to mobile phones, further delivering on our vision
"If You Won't Follow Through, Don't Bother!". It's that time of year again. We make our resolutions for the coming year and hopefully engage in steps to fulfill them. While doing this for oneself is pretty simple -- lose weight, exercise more and get more sleep -- making resolutions for your agency may be a bit more complex. First, you must know where you need to improve. This might seem like an easy task, but it can be pretty elusive without careful and consistent observation.
MARKETERS HIT A ROUGH PATCH: 2008 will be about the economy and politics. Growth is slowing, fuel prices are high and credit is tight. That's a difficult mix for marketers to face as consumers will continue to pull in the reins as disposable income tightens dramatically. With caution flags waving, marketers will keep expectations and spending plans modest. Combined with lots of political "tax-raising" rhetoric , there will be plenty of room ...
Online will be a rare bright spot as tough economic conditions look set to stifle adspend in 2008. The traditional season of goodwill is being somewhat overshadowed by uncertainty about how the current credit crunch will affect the UK advertising market next year. There has been what Alex Hunter, finance director at the IPA, calls 'a remarkable turnaround in sentiment' in recent weeks, with economists warning that media agencies' bullish forecasts ...
Mobile advertising is not necessarily sold separately anymore. Microsoft, which already sells ads on its web portal MSN and in its video games, today announced the sale of ads on MSN Mobile, rounding out its digital offerings with mobile banner and text ads. "By incorporating advertising on MSN Mobile, we are allowing advertisers to extend their existing campaigns from PCs to games and now to mobile phones, further delivering on our vision
