In today's media landscape users have become an integrated part of the information flow. They use their power to dismiss irrelevant and interruptive ads. In the era of Media Youcracy, "you" the consumer has become a user. No longer do a few large conglomerates and powerful brand owners control the advertising environment. The user is now in charge -- deciding what to watch, when, where and for how long ...
Social networking site for marketing professionals launches
Written by Webmaster
Sunday, 30 September 2007
The marketing communications sector now has its own designated social networking portal in the form of MarCom Professional, which launched this week. The website, which was launched by Social Professional, is being described by its creators as the first "social professional" online network for the marketing communications industry. The site features forums on a breadth of topics, including advertising, branding, direct marketing and sponsorship.
Why You Better Learn the PR Side of Search Engines
Written by Webmaster
Wednesday, 26 September 2007
SEO -- search-engine optimization -- is a four-letter word to some, representing the dark arts of manipulating Google and other search engines through blog spamming, keyword stuffing and other odd-sounding activities. But SEO deserves respect, and recent moves by Facebook and The New York Times underscore why it can't be ignored. Unlike paid search, in which marketers buy links through Google, Yahoo, Microsoft and others,
Agencies Must Wake Up to a Different Business Model
Written by Webmaster
Monday, 24 September 2007
"Why should agencies be different? Why shouldn't clients recognize that intellectual property is part of asset value and compensate agencies accordingly?..." Bill Murray plays Phil Connors, an egocentric Pittsburgh TV weatherman grudgingly covering the annual event in Punxsutawney, Pennsylvania. Just when he thinks the hated assignment can't get any worse, he finds himself trapped in an endless loop of repeating it over and over again.
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In today's media landscape users have become an integrated part of the information flow. They use their power to dismiss irrelevant and interruptive ads. In the era of Media Youcracy, "you" the consumer has become a user. No longer do a few large conglomerates and powerful brand owners control the advertising environment. The user is now in charge -- deciding what to watch, when, where and for how long ...
The marketing communications sector now has its own designated social networking portal in the form of MarCom Professional, which launched this week. The 
SEO -- search-engine optimization -- is a four-letter word to some, representing the dark arts of manipulating Google and other search engines through blog spamming, keyword stuffing and other odd-sounding activities. But SEO deserves respect, and recent moves by Facebook and The New York Times underscore why it can't be ignored. Unlike paid search, in which marketers buy links through Google, Yahoo, Microsoft and others,
"Why should agencies be different? Why shouldn't clients recognize that intellectual property is part of asset value and compensate agencies accordingly?..." Bill Murray plays Phil Connors, an egocentric Pittsburgh TV weatherman grudgingly covering the annual event in Punxsutawney, Pennsylvania. Just when he thinks the hated assignment can't get any worse, he finds himself trapped in an endless loop of repeating it over and over again.
