TV and newspapers have lost a significant share of clients advertising spend to outdoor and interactive media, despite a 11.7% year-on-year increase. Latest figures from Admango show that while traditional TV, newspaper and magazine remain the key media, the data shows that interactive has increasingly become a popular channel for marketers to promote their messages. Within the interactive ad spend category, Yahoo! Hong Kong dominated at 52.9%,
"Firstborn's Tom Walker Says Spots Are Fine, as Long as They're Crafted for the Web". Independent digital shop Firstborn has a new director of Los Angeles operations, Tom Walker, the former director of interactive at Venables Bell & Partners. With a staff of about 30 and offices in New York and Los Angeles, Firstborn has become a go-to agency for interactive video and motion graphics. Mr. Walker will focus on serving Firstborn's West Coast clients, such as Fox Broadcasting, Toyota and Honda.
The mergers-and-acquisitions outlook for 2008 appears much more modest than the whirlwind that was 2007, thanks to talk of a recession, bleak ad-spending projections and a credit crunch that may eliminate many financial buyers from the market. Add to that a general perception that anything internet-related is mired in a valuation bubble on track to burst sometime between now and, well, when the "Transformers" sequel comes out. Oh, sure, there will still be deals,
With consumers becoming as influential as the brands that target them, PR guru Matthew Freud explains why great advertising alone is no longer enough to earn the trust of today's customer. When I was 11, I quite liked Gary Glitter. While now that sounds like the beginning of a confessional, then it was merely a playground preference. Slade, Sweet and the Glitter Gang were the main contenders; their music was pretty much the same and image was everything.
TV and newspapers have lost a significant share of clients advertising spend to outdoor and interactive media, despite a 11.7% year-on-year increase. Latest figures from Admango show that while traditional TV, newspaper and magazine remain the key media, the data shows that interactive has increasingly become a popular channel for marketers to promote their messages. Within the interactive ad spend category, Yahoo! Hong Kong dominated at 52.9%,
"Firstborn's Tom Walker Says Spots Are Fine, as Long as They're Crafted for the Web". Independent digital shop Firstborn has a new director of Los Angeles operations, Tom Walker, the former director of interactive at Venables Bell & Partners. With a staff of about 30 and offices in New York and Los Angeles, Firstborn has become a go-to agency for interactive video and motion graphics. Mr. Walker will focus on serving Firstborn's West Coast clients, such as Fox Broadcasting, Toyota and Honda.
The mergers-and-acquisitions outlook for 2008 appears much more modest than the whirlwind that was 2007, thanks to talk of a recession, bleak ad-spending projections and a credit crunch that may eliminate many financial buyers from the market. Add to that a general perception that anything internet-related is mired in a valuation bubble on track to burst sometime between now and, well, when the "Transformers" sequel comes out. Oh, sure, there will still be deals,
With consumers becoming as influential as the brands that target them, PR guru Matthew Freud explains why great advertising alone is no longer enough to earn the trust of today's customer. When I was 11, I quite liked Gary Glitter. While now that sounds like the beginning of a confessional, then it was merely a playground preference. Slade, Sweet and the Glitter Gang were the main contenders; their music was pretty much the same and image was everything.
