Procter & Gamble has redefined advertising -- at least in its financial reports. In an unusual move, P&G is restating 11 years of ad-spending data in its annual report filed Aug. 28. The result largely erases the decline of P&G's ad-spending-as-a-percent-of-sales ratio that in recent years worried some investors, particularly amid declining organic-sales growth. By either the old or new definition, P&G's growth has been closely linked to its ad-to-sales ratio the past decade
Though they may have been incredibly slow to get the message, most luxury brands have finally caught up with the 20th century. They practically all have websites, and most have online stores. Luxury brands realized that, despite its dangers, the Web was something they could ill afford to ignore. There is just one problem: We are now firmly in the 21st century and the Web has moved on. It is not just a resource for information and transactions,
Marketers Start to Use Social Networks for CRM Instead of Ads
Written by Webmaster
Friday, 24 August 2007
"Real Promise of MySpace, Facebook Lies in Potential to Help Nurture Consumer Relationships -- but How?" For all the talk about how much money Facebook and MySpace are making off ads -- and whether or not those ads work -- there's a growing sense of concern that the promise of social networking as a marketing vehicle is getting lost. Some marketing execs are suggesting the space should be used less like a paid media vehicle and more like a customer-relationship-management tool
Webkinomics: Cute, Cuddly and Creating a Halo Effect
Written by Webmaster
Wednesday, 22 August 2007
The owners of Sweet Be's Candy & Gifts in suburban St. Louis have doubled their staff within the past six months and added a second phone line just to field requests for Webkinz, the interactive, collectible plush toys that have generated the same frenzied fever as Beatlemania and Beanie Babies. "While the kids are looking at the Webkinz, the moms check out the jewelry or other things," Ms. Tini said. "The Webkinz have brought a lot of people to the store who didn't know we were here."
Procter & Gamble has redefined advertising -- at least in its financial reports. In an unusual move, P&G is restating 11 years of ad-spending data in its annual report filed Aug. 28. The result largely erases the decline of P&G's ad-spending-as-a-percent-of-sales ratio that in recent years worried some investors, particularly amid declining organic-sales growth. By either the old or new definition, P&G's growth has been closely linked to its ad-to-sales ratio the past decade
Though they may have been incredibly slow to get the message, most luxury brands have finally caught up with the 20th century. They practically all have websites, and most have online stores. Luxury brands realized that, despite its dangers, the Web was something they could ill afford to ignore. There is just one problem: We are now firmly in the 21st century and the Web has moved on. It is not just a resource for information and transactions,
"Real Promise of MySpace, Facebook Lies in Potential to Help Nurture Consumer Relationships -- but How?" For all the talk about how much money Facebook and MySpace are making off ads -- and whether or not those ads work -- there's a growing sense of concern that the promise of social networking as a marketing vehicle is getting lost. Some marketing execs are suggesting the space should be used less like a paid media vehicle and more like a customer-relationship-management tool
The owners of Sweet Be's Candy & Gifts in suburban St. Louis have doubled their staff within the past six months and added a second phone line just to field requests for Webkinz, the interactive, collectible plush toys that have generated the same frenzied fever as Beatlemania and Beanie Babies. "While the kids are looking at the Webkinz, the moms check out the jewelry or other things," Ms. Tini said. "The Webkinz have brought a lot of people to the store who didn't know we were here."
