This year, the judges at Cannes took notice of the ‘other China’ — Vietnam. The tiger nation, whose advertising industry is barely a decade old, received its second-ever Cannes nod for Saatchi & Saatchi’s Olay outdoor poster. Humble figures perhaps, until you consider the country has sent in fewer than 100 entries in the last 10 years (compared to the 1,000 submissions this year from Thailand). But Cannes isn’t the only place picking up on Vietnam-derived creativity.
Agencies Should Take the Lead in Measuring Results
Written by Webmaster
Friday, 20 July 2007
"Instead of Talking Around It, Give the Client a Push". The measurement debate rages on in small agencies. Clients say they want it. And I believe a good number of agencies are embracing it (though I don't know how many are actually implementing it). The question is: At what point, and to what extent, is the agency liable for measurement? After speaking with some of my agency CEO peers, as well as clients,
Google's foray into print-ad sales is showing every sign of turning into an extended stay. Following a limited test of its Print Ads program, which lets advertisers make offers online for newspaper ad inventory, the company has opened the gates to any Google advertiser and increased the number of participating papers to cover most of the country's most populous areas. The test, launched in November 2006, was an alpha trial; now Print Ads is in general release.
Yesterday, Gawker Media's Jezebel unveiled an undoctored photo of Faith Hill that, after some Photoshopping, landed on the cover of Redbook. It was a good get and a good point to make -- even a naturally beautiful woman is chopped and cropped for magazine covers. Today, though, in explaining just what it is that upsets them about it, they work their way around to laying the blame at the marketers who advertise in the pages of those magazines.
This year, the judges at Cannes took notice of the ‘other China’ — Vietnam. The tiger nation, whose advertising industry is barely a decade old, received its second-ever Cannes nod for Saatchi & Saatchi’s Olay outdoor poster. Humble figures perhaps, until you consider the country has sent in fewer than 100 entries in the last 10 years (compared to the 1,000 submissions this year from Thailand). But Cannes isn’t the only place picking up on Vietnam-derived creativity.
"Instead of Talking Around It, Give the Client a Push". The measurement debate rages on in small agencies. Clients say they want it. And I believe a good number of agencies are embracing it (though I don't know how many are actually implementing it). The question is: At what point, and to what extent, is the agency liable for measurement? After speaking with some of my agency CEO peers, as well as clients,
Google's foray into print-ad sales is showing every sign of turning into an extended stay. Following a 
Yesterday, Gawker Media's Jezebel unveiled an undoctored photo of Faith Hill that, after some Photoshopping, landed on the cover of Redbook. It was a good get and a good point to make -- even a naturally beautiful woman is chopped and cropped for magazine covers. Today, though, in explaining just what it is that upsets them about it, they work their way around to laying the blame at the marketers who advertise in the pages of those magazines.
