Effective and Sustainable Branding Starts With Music
Người viết: Webmaster
05/11/2007
Music's role in advertising is always changing. Years ago, chief marketers used jingles to sell every product imaginable: Think of those catchy tunes as predecessors of today's sonic branding tags. In recent years, scoring spots with hit songs or obscure gems has become a major trend. And now, in the still-developing field of branded content, music continues to do what it has done for decades: inflect the visual content of ads.
The 97th ANA Masters of Marketing Conference has just concluded -- leaving behind a massive dose of insight and learning. We were all privileged to tap into the mind-sets of some of the most influential and powerful marketing minds in America today. After three days of this conference, I find myself in awe of this industry. It is big, it is complicated, it is confusing and it is ever-changing. tons of experiences to lean on --
As Asia's internet marketplace is set to overtake the European Union and United States in terms of online population and Internet traffic, global brands such as Time Inc, Amazon and Sony Ericsson recognise the value of adopting a .Asia domain. When the .Asia Pioneer Domains program launched earlier this year, global brands like AOL, AIG and Yahoo have signed up with proposals on marketing the Asia domain. ..
Market research company Synovate has launched a Chinese bi-monthly online survey dubbed eNation, a pay-per-question service that specifically targets Chinese consumers. The service will provide customised data every two weeks through a survey of 1,000 consumers between the ages of 18 and 49 years old across China's key cities, including Beijing, Shanghai and Guangzhou. The online survey will have the capability to show text, visuals, video and audio.
Music's role in advertising is always changing. Years ago, chief marketers used jingles to sell every product imaginable: Think of those catchy tunes as predecessors of today's sonic branding tags. In recent years, scoring spots with hit songs or obscure gems has become a major trend. And now, in the still-developing field of branded content, music continues to do what it has done for decades: inflect the visual content of ads.
The 97th ANA Masters of Marketing Conference has just concluded -- leaving behind a massive dose of insight and learning. We were all privileged to tap into the mind-sets of some of the most influential and powerful marketing minds in America today. After three days of this conference, I find myself in awe of this industry. It is big, it is complicated, it is confusing and it is ever-changing. tons of experiences to lean on --
As Asia's internet marketplace is set to overtake the European Union and United States in terms of online population and Internet traffic, global brands such as Time Inc, Amazon and Sony Ericsson recognise the value of adopting a .Asia domain. When the .Asia Pioneer Domains program launched earlier this year, global brands like AOL, AIG and Yahoo have signed up with proposals on marketing the Asia domain. ..
Market research company Synovate has launched a Chinese bi-monthly online survey dubbed eNation, a pay-per-question service that specifically targets Chinese consumers. The service will provide customised data every two weeks through a survey of 1,000 consumers between the ages of 18 and 49 years old across China's key cities, including Beijing, Shanghai and Guangzhou. The online survey will have the capability to show text, visuals, video and audio.
