Samsung paid dearly to become the official wireless sponsor of the Olympic Games. Now it just has to figure out if the standard bells and whistles on many of its phones intrude on other major sponsors' exclusive turf. Samsung, Panasonic and Kodak each shelled out more than $1 million to become one of the games' dozen "Top Programme" sponsors, which gives them exclusive rights to hawk wireless, audio/video and imaging devices, respectively, through the Olympic platform.
Investor Relations and Corporate Communication: A convergence?
Written by Webmaster
Friday, 29 February 2008
Almost 50 years ago, a function called "investor relations" was created within the public relations division at General Electric for the purpose of communicating with investors. In those days, individuals rather than institutions dominated the investor community. The concept of investor relations (IR) evolved slowly over the next 30 years, largely within corporate communication divisions of major publicly held companies and as a consulting function in public relations firms.
Ad agencies: Building Trust Is Key, but It Isn't Easy
Written by Webmaster
Wednesday, 27 February 2008
According to agencyfinder.com the average client/agency relationship is two to three years. The site also gives two main components in a successful relationship: trust and confidence. This seems pretty fundamental. Obviously, we agencies are not so hot at establishing either. Perhaps we feel that what is required to build trust and confidence is a bit less than what clients believe is necessary. I plead guilty to believing clients should trust me
"Digital Sellers Want to Be Held Accountable -- and Paid for It...". Yes, everyone's still talking about engagement. Two years after the Advertising Research Foundation decided to define an engagement metric -- and a week after ARF appeared to renew efforts -- the discussion has surfaced again: where engagement can be found, how to measure it and whether it should be bought. Online-ad provider Videoegg took a stab at figuring all that out at an Engagement Debate yesterday at Hard Rock Cafe in New York.
Samsung paid dearly to become the official wireless sponsor of the Olympic Games. Now it just has to figure out if the standard bells and whistles on many of its phones intrude on other major sponsors' exclusive turf. Samsung, Panasonic and Kodak each shelled out more than $1 million to become one of the games' dozen "Top Programme" sponsors, which gives them exclusive rights to hawk wireless, audio/video and imaging devices, respectively, through the Olympic platform.
Almost 50 years ago, a function called "investor relations" was created within the public relations division at General Electric for the purpose of communicating with investors. In those days, individuals rather than institutions dominated the investor community. The concept of investor relations (IR) evolved slowly over the next 30 years, largely within corporate communication divisions of major publicly held companies and as a consulting function in public relations firms.
According to agencyfinder.com the average client/agency relationship is two to three years. The site also gives two main components in a successful relationship: trust and confidence. This seems pretty fundamental. Obviously, we agencies are not so hot at establishing either. Perhaps we feel that what is required to build trust and confidence is a bit less than what clients believe is necessary. I plead guilty to believing clients should trust me
"Digital Sellers Want to Be Held Accountable -- and Paid for It...". Yes, everyone's still talking about engagement. Two years after the Advertising Research Foundation decided to define an engagement metric -- and a week after ARF appeared to renew efforts -- the discussion has surfaced again: where engagement can be found, how to measure it and whether it should be bought. Online-ad provider Videoegg took a stab at figuring all that out at an Engagement Debate yesterday at Hard Rock Cafe in New York. 
