"Online Ad Has the Potential to Disrupt the Global Ad-Agency Model". This summer, executives from Gillette's Puerto Rican division heard pitches from creatives in 21 countries for a campaign to persuade the island's men to trade in their disposable razors for the Fusion shaver. Among the winners were a Slovenian student, a British photographer and an American creative director, all of whom based their submissions on an initial idea from a small agency based in India.
DMA to launch field marketing accreditation scheme
Người viết: Webmaster
13/09/2007
The Direct Marketing Association Field Marketing Council is to unveil its first Best Practice Accreditation scheme to augment its code of conduct, following the completion of an 18 month consultation period. The accreditation, which will give an approved scheme for field marketing practitioners and clients, expands on points made in the DMA Code of Conduct by identifying 19 key areas for achieving higher standards, including understanding a client brief,
WPP Group has acquired US digital agency Schematic, which was behind the recent revamp of ITV.com. Based in Los Angeles, Schematic has offices in New York, Boston, Atlanta and San Jose, Costa Rica, and employs 255 people. Schematic was hired by ITV in December to overhaul the ITV site and develop it as a true online competitor for rivals BBC and Channel 4. Schematic was appointed after working on a number of similar major broadband US projects
Procter & Gamble has redefined advertising -- at least in its financial reports. In an unusual move, P&G is restating 11 years of ad-spending data in its annual report filed Aug. 28. The result largely erases the decline of P&G's ad-spending-as-a-percent-of-sales ratio that in recent years worried some investors, particularly amid declining organic-sales growth. By either the old or new definition, P&G's growth has been closely linked to its ad-to-sales ratio the past decade
"Online Ad Has the Potential to Disrupt the Global Ad-Agency Model". This summer, executives from Gillette's Puerto Rican division heard pitches from creatives in 21 countries for a campaign to persuade the island's men to trade in their disposable razors for the Fusion shaver. Among the winners were a Slovenian student, a British photographer and an American creative director, all of whom based their submissions on an initial idea from a small agency based in India.
The Direct Marketing Association Field Marketing Council is to unveil its first Best Practice Accreditation scheme to augment its code of conduct, following the completion of an 18 month consultation period. The accreditation, which will give an approved scheme for field marketing practitioners and clients, expands on points made in the DMA Code of Conduct by identifying 19 key areas for achieving higher standards, including understanding a client brief,
WPP Group has acquired US digital agency Schematic, which was behind the recent revamp of ITV.com. Based in Los Angeles, Schematic has offices in New York, Boston, Atlanta and San Jose, Costa Rica, and employs 255 people. Schematic was hired by ITV in December to overhaul the ITV site and develop it as a true online competitor for rivals BBC and Channel 4. Schematic was appointed after working on a number of similar major broadband US projects
Procter & Gamble has redefined advertising -- at least in its financial reports. In an unusual move, P&G is restating 11 years of ad-spending data in its annual report filed Aug. 28. The result largely erases the decline of P&G's ad-spending-as-a-percent-of-sales ratio that in recent years worried some investors, particularly amid declining organic-sales growth. By either the old or new definition, P&G's growth has been closely linked to its ad-to-sales ratio the past decade
