"Bill Colbourne is founder of Rainmaker Consulting: CMOs and marketing agencies can't seem to move beyond formal processes to get it on. In other verticals they're less inhibited, but like shy sweethearts from a bygone era, we rely on third parties to facilitate romance. Why? I suspect large numbers of marketers and agencies are uncomfortable with selling and being sold to. However, while certain agencies wait for a request-for-proposal to arrive,...
A majority of newspaper readers prefer the convenience of online and say that content is much easier to access than print, according to a report by the Association of Online Publishers. AOP's Dual Consumption Survey, which looked at usage and attitudes across AOP member websites and their paper equivalents, found that 60% of newspaper readers found online faster for locating desired content and is more convenient than the print equivalent
I'm not really the reflective type, save for the occasional daydreaming about some past "what-might-have-beens," like the day years ago when I found myself alone with Elle McPherson in an elevator at Nordstrom. (She was checking me out, but I chose to play it cool by becoming keenly interested in my shoes.). Anyway, it's been just over six months since I left the mega-ad world to start a non-mega PR agency
This year, the judges at Cannes took notice of the ‘other China’ — Vietnam. The tiger nation, whose advertising industry is barely a decade old, received its second-ever Cannes nod for Saatchi & Saatchi’s Olay outdoor poster. Humble figures perhaps, until you consider the country has sent in fewer than 100 entries in the last 10 years (compared to the 1,000 submissions this year from Thailand). But Cannes isn’t the only place picking up on Vietnam-derived creativity.
"Bill Colbourne is founder of Rainmaker Consulting: CMOs and marketing agencies can't seem to move beyond formal processes to get it on. In other verticals they're less inhibited, but like shy sweethearts from a bygone era, we rely on third parties to facilitate romance. Why? I suspect large numbers of marketers and agencies are uncomfortable with selling and being sold to. However, while certain agencies wait for a request-for-proposal to arrive,...
A majority of newspaper readers prefer the convenience of online and say that content is much easier to access than print, according to a report by the Association of Online Publishers. AOP's Dual Consumption Survey, which looked at usage and attitudes across AOP member websites and their paper equivalents, found that 60% of newspaper readers found online faster for locating desired content and is more convenient than the print equivalent
I'm not really the reflective type, save for the occasional daydreaming about some past "what-might-have-beens," like the day years ago when I found myself alone with Elle McPherson in an elevator at Nordstrom. (She was checking me out, but I chose to play it cool by becoming keenly interested in my shoes.). Anyway, it's been just over six months since I left the mega-ad world to start a non-mega PR agency
This year, the judges at Cannes took notice of the ‘other China’ — Vietnam. The tiger nation, whose advertising industry is barely a decade old, received its second-ever Cannes nod for Saatchi & Saatchi’s Olay outdoor poster. Humble figures perhaps, until you consider the country has sent in fewer than 100 entries in the last 10 years (compared to the 1,000 submissions this year from Thailand). But Cannes isn’t the only place picking up on Vietnam-derived creativity.
