Vietnamese companies stick so much to products and market branding that they seem to forget about the corporate brand power. It just becomes an issue when companies get ready to be listed or for IPO. Therefore, building brand goes beyond customers, reaching other potential stakeholders who are strongly needed, so are potential investors. Companies with strong corporate brand awareness would be able to attract right investors portfolio and thus lower its cost of capital and increase its market value. This could be called “equity branding”, meaning that building corporate brand in financial market.
The 11th Asia Pacific Advertising Festival (ADFEST) kicked off
Người viết: Webmaster
27/03/2008
The 11th Asia Pacific Advertising Festival (ADFEST) kicked off yesterday morning with concurrent screenings of 761 TV award entries and an expanded exhibition of numerous works, spanning three floors of the convention hall. As delegates and judges streamed through the venue at PEACH, Royal Cliff Beach Resort in Pattaya Thailand, the ADFEST Working Committee released a statement that ADFEST 2008 is the largest yet, although the first day was as usual less crowded than the later days.
"...As Consumers Continue Using the Internet as Their Computers, Prepare for a Broader Media Upheaval...". In a closet in a spare bedroom of my house is a crate of PC-software programs on CD-ROMs and DVDs. There are dozens of them neatly wedged into their plastic cases -- financial programs, graphics programs, encyclopedias, games, business applications and hobby applications. And they all seem, suddenly, like strange artifacts from the past. Sometime in the past few years, most of us began ...
Life was simpler when digital media emerged in the mid-1990s. Budgets were tiny and the specialists in "interactive" had plenty of glamour, even if they often lacked power or engendered resentment. Now that digital has become so pervasive, managing it is a conundrum. Many marketers still have centralized digital specialists, but the trend has been in moving digital expertise and/or management into teams that handle everything else. For example, Unilever -- Advertising Digital Marketer of the Year
Vietnamese companies stick so much to products and market branding that they seem to forget about the corporate brand power. It just becomes an issue when companies get ready to be listed or for IPO. Therefore, building brand goes beyond customers, reaching other potential stakeholders who are strongly needed, so are potential investors. Companies with strong corporate brand awareness would be able to attract right investors portfolio and thus lower its cost of capital and increase its market value. This could be called “equity branding”, meaning that building corporate brand in financial market. 
The 11th Asia Pacific Advertising Festival (ADFEST) kicked off yesterday morning with concurrent screenings of 761 TV award entries and an expanded exhibition of numerous works, spanning three floors of the convention hall. As delegates and judges streamed through the venue at PEACH, Royal Cliff Beach Resort in Pattaya Thailand, the ADFEST Working Committee released a statement that ADFEST 2008 is the largest yet, although the first day was as usual less crowded than the later days.
"...As Consumers Continue Using the Internet as Their Computers, Prepare for a Broader Media Upheaval...". In a closet in a spare bedroom of my house is a crate of PC-software programs on CD-ROMs and DVDs. There are dozens of them neatly wedged into their plastic cases -- financial programs, graphics programs, encyclopedias, games, business applications and hobby applications. And they all seem, suddenly, like strange artifacts from the past. Sometime in the past few years, most of us began ...
Life was simpler when digital media emerged in the mid-1990s. Budgets were tiny and the specialists in "interactive" had plenty of glamour, even if they often lacked power or engendered resentment. Now that digital has become so pervasive, managing it is a conundrum. Many marketers still have centralized digital specialists, but the trend has been in moving digital expertise and/or management into teams that handle everything else. For example, Unilever -- Advertising Digital Marketer of the Year 
