"... what really counts when assessing brands between borders?...". Simon Anholt, a nation branding expert who advises governments on such issues, believes it is unacceptable for governments to spend taxpayers' and donors’ money on nation branding campaigns if the results can’t be measured, tracked, or made accountable. For that reason, he launched his Nation Brands Index (NBI) in 2005. The NBI started out as an online poll of consumer attitudes toward 35 nation brands around the world. Recently, Anholt teamed up with GfK Roper to produce an expanded (50 country) index.
With banks in bunker mode and hoarding cash, marketers are beginning to feel the effects of credit drying up. Not only is McDonalds' coffee rollout threatened as franchisees scramble for funding to outfit stores, but General Motor Corp.'s largest dealership folded. Retailers are having a tough time raising money for much-needed holiday pushes and store openings. And deals are being hit hard on both ends of the price spectrum: Questions are being raised whether financing for InBev's $52 billion buyout of Anheuser-Busch will hold up, and $100 million consumer-products marketer
Despite this past week, the year 2008, in general, has been an excellent one for developing nations. China, Brazil, Russia, India and other historically troubled economies continue to enjoy burgeoning middle and upper classes that are spending money on purchases they could not afford in the past. In contrast, this has not been a good year for developed nations. The United States, and now every country tied to America's radioactive financial service industry, is suffering because deluded borrowers and irresponsible lenders were circulating money they never actually had.
Bob Garfield Points the Way for Marketers in a Post-Advertising Age..."I have the advantage of knowing your habits, my dear Watson," said he. "When your round is a short one you walk, and when it is a long one you use a hansom. As I perceive that your boots, although used, are by no means dirty, I cannot doubt that you are at present busy enough to justify the hansom." "Excellent!" I cried. "Elementary," said he. "It is one of those instances where the reasoner can produce an effect which seems remarkable to his neighbour, because the latter has missed the one little point which is the basis of the deduction."
"... what really counts when assessing brands between borders?...". Simon Anholt, a nation branding expert who advises governments on such issues, believes it is unacceptable for governments to spend taxpayers' and donors’ money on nation branding campaigns if the results can’t be measured, tracked, or made accountable. For that reason, he launched his Nation Brands Index (NBI) in 2005. The NBI started out as an online poll of consumer attitudes toward 35 nation brands around the world. Recently, Anholt teamed up with GfK Roper to produce an expanded (50 country) index. 
With banks in bunker mode and hoarding cash, marketers are beginning to feel the effects of credit drying up. Not only is 
Despite this past week, the year 2008, in general, has been an excellent one for developing nations. China, Brazil, Russia, India and other historically troubled economies continue to enjoy burgeoning middle and upper classes that are spending money on purchases they could not afford in the past. In contrast, this has not been a good year for developed nations. The United States, and now every country tied to America's radioactive financial service industry, is suffering because deluded borrowers and irresponsible lenders were circulating money they never actually had. 
Bob Garfield Points the Way for Marketers in a Post-Advertising Age..."I have the advantage of knowing your habits, my dear Watson," said he. "When your round is a short one you walk, and when it is a long one you use a hansom. As I perceive that your boots, although used, are by no means dirty, I cannot doubt that you are at present busy enough to justify the hansom." "Excellent!" I cried. "Elementary," said he. "It is one of those instances where the reasoner can produce an effect which seems remarkable to his neighbour, because the latter has missed the one little point which is the basis of the deduction." 
