"In any crisis, the first 24 to 48 hours are most important, and there's an expectation that in the first 24 hours a lot can and should be done,' said one crisis communications expert about the pet-food recall." Sent by proud owners, pet photos line bulletin boards at P&G's Iams' call center in Dayton, Ohio. A similar photo ran last week in the Hawaii Tribune-Herald from the owner of a 6-year-old Chihuahua-dachshund mix, who believes the dog was killed by eating Iams chicken fillet ...
Coca-Cola's ethics put to the test in European-wide study
Written by Webmaster
Sunday, 25 March 2007
Coca-Cola's performance as an ethically conscious global brand has come under scrutiny in a 15 nation, European-wide study into the soft drinks giant's involvement in social causes and environmental responsibility. Over two-thirds of respondents questioned whether the company makes a positive contribution to society. The study, which was commissioned by Vlerick Leuven Ghent Management School in Belgium,
Why a Strong Brand Is a Search Marketer's Best Asset
Written by Webmaster
Wednesday, 21 March 2007
"Jeffrey Glueck, CMO at Travelocity, isn't sold on the 'portfolio approach' of paid search, in which marketers buy a variety of nonbranded search terms and hope those terms lead searchers to their brands". For brand marketers using search, a brand name may be their best asset. That's the finding of a recent Travelocity study, which challenged assumptions around the "portfolio approach" to paid search, a common practice ...
"Hanoi and the North are very ‘face’-driven,”, “Brands are used to measure success in life. On the other hand, the South and HCMC are a bit more realistic.” Such a large youth category prompted market research company ACNielsen to identify four general personalities: Saigon Cool, Traditional- ists, Hard-Working Bees and Kids With Big Heads. The Saigon Cool group, a trendy crowd mostly found in urban centres, is an ideal target for mobile phone companies.
"In any crisis, the first 24 to 48 hours are most important, and there's an expectation that in the first 24 hours a lot can and should be done,' said one crisis communications expert about the pet-food recall." Sent by proud owners, pet photos line bulletin boards at P&G's Iams' call center in Dayton, Ohio. A similar photo ran last week in the Hawaii Tribune-Herald from the owner of a 6-year-old Chihuahua-dachshund mix, who believes the dog was killed by eating Iams chicken fillet ...
Coca-Cola's performance as an ethically conscious global brand has come under scrutiny in a 15 nation, European-wide study into the soft drinks giant's involvement in social causes and environmental responsibility. Over two-thirds of respondents questioned whether the company makes a positive contribution to society. The study, which was commissioned by Vlerick Leuven Ghent Management School in Belgium,
"Jeffrey Glueck, CMO at Travelocity, isn't sold on the 'portfolio approach' of paid search, in which marketers buy a variety of nonbranded search terms and hope those terms lead searchers to their brands". For brand marketers using search, a brand name may be their best asset. That's the finding of a recent Travelocity study, which challenged assumptions around the "portfolio approach" to paid search, a common practice ...
"Hanoi and the North are very ‘face’-driven,”, “Brands are used to measure success in life. On the other hand, the South and HCMC are a bit more realistic.” Such a large youth category prompted market research company ACNielsen to identify four general personalities: Saigon Cool, Traditional- ists, Hard-Working Bees and Kids With Big Heads. The Saigon Cool group, a trendy crowd mostly found in urban centres, is an ideal target for mobile phone companies.
