An increasing number of brands are seeking to promote their social and ethical reputation, whether as part of responsible corporate citizenship or for business advantage. MTV has launched a youth-focused campaign to help slow down the acceleration of global warming. Here you can see a short video on what consumers think about brands that campaign for ethical issues. MTV Switch is a worldwide, multi-platform campaign,
Study Finds 96% of Them Connect to a Social Net at Least Weekly
Người viết: Webmaster
27/06/2007
"Tweens and teens are, in many cases, connecting to their parents via a social network. "Social Networking Reaches Near Full Penetration Among Teens and 'Tweens". A whopping 96% of online tweens and teens connect to a social network at least once a week, according to a study and white paper being released today from Alloy Media & Marketing, a youth-oriented marketing firm. And nearly half engaged with a brand in the space in the past month
Marketer Uses Umbrella Tack to Show Consumers Breadth of Its Product Line
Người viết: Webmaster
27/06/2007
Millions of Americans became more aware of Philips thanks to its media campaign that brought the table of contents closer to the front of magazines, stripped annoying subscription cards from Hearst titles and pared 12 minutes of ad time from "60 Minutes." Yet the $100 million spent in the U.S. by the Dutch marketer on its "Sense and Simplicity" campaign didn't familiarize consumers as much with its products
How to get ahead in marketing: Customers in charge
Người viết: Webmaster
20/06/2007
The empowerment of customers is reshaping skills required of marketers. This first instalment in a series on how to map out a fulfilling career in marketing looks at key questions practitioners must ask to ensure they make the most of their opportunities in this new consumer landscape: What sort of organisation should I choose? What sort of culture is best? What skills do I need? What sort of brand is best?
An increasing number of brands are seeking to promote their social and ethical reputation, whether as part of responsible corporate citizenship or for business advantage. MTV has launched a youth-focused campaign to help slow down the acceleration of global warming. Here you can see a short video on what consumers think about brands that campaign for ethical issues. MTV Switch is a worldwide, multi-platform campaign,
"Tweens and teens are, in many cases, connecting to their parents via a social network. "Social Networking Reaches Near Full Penetration Among Teens and 'Tweens". A whopping 96% of online tweens and teens connect to a social network at least once a week, according to a study and white paper being released today from Alloy Media & Marketing, a youth-oriented marketing firm. And nearly half engaged with a brand in the space in the past month
Millions of Americans became more aware of Philips thanks to its media campaign that brought the table of contents closer to the front of magazines, stripped annoying subscription cards from Hearst titles and pared 12 minutes of ad time from "60 Minutes." Yet the $100 million spent in the U.S. by the Dutch marketer on its "Sense and Simplicity" campaign didn't familiarize consumers as much with its products
The empowerment of customers is reshaping skills required of marketers. This first instalment in a series on how to map out a fulfilling career in marketing looks at key questions practitioners must ask to ensure they make the most of their opportunities in this new consumer landscape: What sort of organisation should I choose? What sort of culture is best? What skills do I need? What sort of brand is best?
