Coca-Cola's ethics put to the test in European-wide study
Written by Webmaster
Sunday, 25 March 2007
Coca-Cola's performance as an ethically conscious global brand has come under scrutiny in a 15 nation, European-wide study into the soft drinks giant's involvement in social causes and environmental responsibility. Over two-thirds of respondents questioned whether the company makes a positive contribution to society. The study, which was commissioned by Vlerick Leuven Ghent Management School in Belgium,
Why a Strong Brand Is a Search Marketer's Best Asset
Written by Webmaster
Wednesday, 21 March 2007
"Jeffrey Glueck, CMO at Travelocity, isn't sold on the 'portfolio approach' of paid search, in which marketers buy a variety of nonbranded search terms and hope those terms lead searchers to their brands". For brand marketers using search, a brand name may be their best asset. That's the finding of a recent Travelocity study, which challenged assumptions around the "portfolio approach" to paid search, a common practice ...
"Hanoi and the North are very ‘face’-driven,”, “Brands are used to measure success in life. On the other hand, the South and HCMC are a bit more realistic.” Such a large youth category prompted market research company ACNielsen to identify four general personalities: Saigon Cool, Traditional- ists, Hard-Working Bees and Kids With Big Heads. The Saigon Cool group, a trendy crowd mostly found in urban centres, is an ideal target for mobile phone companies.
Outside view about Vietnam market: Brands at the starting gate
Written by Webmaster
Tuesday, 06 March 2007
Mr Smiley caused quite a stir when he hit the streets of Ho Chi Minh City (HCMC) last November. After all, it’s not every day that you find yourself walking next to a gigantic, walking, talking smile. As the new brand ambassador for Unilever’s P/S toothpaste, the category-leader, Mr Smiley’s walkabout was part of a recent Lowe campaign to foster a deeper emotional connection with consumers. Just in case the city’s latest resident didn’t strike a chord,
Coca-Cola's performance as an ethically conscious global brand has come under scrutiny in a 15 nation, European-wide study into the soft drinks giant's involvement in social causes and environmental responsibility. Over two-thirds of respondents questioned whether the company makes a positive contribution to society. The study, which was commissioned by Vlerick Leuven Ghent Management School in Belgium,
"Jeffrey Glueck, CMO at Travelocity, isn't sold on the 'portfolio approach' of paid search, in which marketers buy a variety of nonbranded search terms and hope those terms lead searchers to their brands". For brand marketers using search, a brand name may be their best asset. That's the finding of a recent Travelocity study, which challenged assumptions around the "portfolio approach" to paid search, a common practice ...
"Hanoi and the North are very ‘face’-driven,”, “Brands are used to measure success in life. On the other hand, the South and HCMC are a bit more realistic.” Such a large youth category prompted market research company ACNielsen to identify four general personalities: Saigon Cool, Traditional- ists, Hard-Working Bees and Kids With Big Heads. The Saigon Cool group, a trendy crowd mostly found in urban centres, is an ideal target for mobile phone companies.
Mr Smiley caused quite a stir when he hit the streets of Ho Chi Minh City (HCMC) last November. After all, it’s not every day that you find yourself walking next to a gigantic, walking, talking smile. As the new brand ambassador for Unilever’s P/S toothpaste, the category-leader, Mr Smiley’s walkabout was part of a recent Lowe campaign to foster a deeper emotional connection with consumers. Just in case the city’s latest resident didn’t strike a chord,
