Close to 55% of Hong Kong business executives blame their
CEOs when the company’s reputation comes under crisis, according to the latest
study done by Weber Shandwick with KRC Research. The Safeguarding Reputation study
also found that Hong Kong executives cited major triggers of
reputation failures as financial irregularity (74%), unethical behavior, (65%),
factory breakdowns or explosions resulting in injuries (66%),
"Motorola...losing lustre as new product offerings see weak sales". Barely a month after scooping Brand of the Year honours at Media's 2006
Agency of the Year show, it may seem odd that Motorola finds itself
under the spotlight. However, after an unlikely revival that saw the US
giant ride its Razr handset back into Wall Street's affections, it
appears that Moto is losing lustre, with Q4 profits dropping by almost
half, stemming from declining prices for the Razr and weak sales of its
new offerings.
"More than 3,600 people from 99 countries voted in the 2006
poll. The greatest number of voters fell in the age range of 26 to 35
year olds, with an almost equal number of men and women. Voters
claiming employment with actual brands as opposed to agencies was
greater by half. Respondents per region equal: 3,625 for Global; 1,595 for US
& Canada; 1,420 for Asia-Pacific; 1,358 for Europe & Africa;
and 581 for Latin America..." see more results:
Behavioral Targeting: The New Killer App for Research
Người viết: Webmaster
24/01/2007
Behavioral targeting is poised for a $1.5 billion year, according to
eMarketer. And it makes sense: While the medium is seeing an influx of
new dollars, there's a finite amount of premium contextual inventory
for marketers to buy. Behavioral targeting is a way to sell more
people-targeted advertising online and better use nonpremium inventory
that may not have a natural commercial context.
But just as publishers are relying more heavily on behavioral targeting ...
Close to 55% of Hong Kong business executives blame their
CEOs when the company’s reputation comes under crisis, according to the latest
study done by Weber Shandwick with KRC Research. The Safeguarding Reputation study
also found that Hong Kong executives cited major triggers of
reputation failures as financial irregularity (74%), unethical behavior, (65%),
factory breakdowns or explosions resulting in injuries (66%),
"Motorola...losing lustre as new product offerings see weak sales". Barely a month after scooping Brand of the Year honours at Media's 2006
Agency of the Year show, it may seem odd that Motorola finds itself
under the spotlight. However, after an unlikely revival that saw the US
giant ride its Razr handset back into Wall Street's affections, it
appears that Moto is losing lustre, with Q4 profits dropping by almost
half, stemming from declining prices for the Razr and weak sales of its
new offerings.
"More than 3,600 people from 99 countries voted in the 2006
poll. The greatest number of voters fell in the age range of 26 to 35
year olds, with an almost equal number of men and women. Voters
claiming employment with actual brands as opposed to agencies was
greater by half. Respondents per region equal: 3,625 for Global; 1,595 for US
& Canada; 1,420 for Asia-Pacific; 1,358 for Europe & Africa;
and 581 for Latin America..." see more results:
Behavioral targeting is poised for a $1.5 billion year, according to
eMarketer. And it makes sense: While the medium is seeing an influx of
new dollars, there's a finite amount of premium contextual inventory
for marketers to buy. Behavioral targeting is a way to sell more
people-targeted advertising online and better use nonpremium inventory
that may not have a natural commercial context.
But just as 
