In-house agencies give firms tighter rein on their ads, but lose the check of external perspective. As the marketing industry lumbers toward integrating the different marketing disciplines under one roof, the final barrier has already been crossed by some advertisers, which have opted to build advertising agencies into their marketing departments. The latest to do this will be MG. The marque, now owned by Nanjing Automotive, is in the final stages of negotiations with Room 251, an agency
Men spend more time online than women do. Not only are men more likely to be online, they also spend far more time with their PCs. In the past four years, the average time spent on the Internet by European Net users has increased from 7.3 hours to 8.4 hours per week; on average, however, men spend 2 hours longer online each week than women — time they mainly use for playing games. Young women are equally likely to be online as young men,
Personal identities define who we are to ourselves and one another. Comprising race, gender, physical traits, occupation, social groupings and even the person we think we are, they can be real or aspirational. We have multiple identities, and, of course, each one represents different choices in product consumption. Consumers use different brands because they help them express who they are or who they want to be to themselves and to others. But consumers also define who they are with the media
Nielsen//NetRatings has launched an audited measurement service for digital audio and video content, called SiteCensus Streaming. The service aims to address the rapid growth of online audio and video as well as the convergence of internet and television content – and respond to advertisers needs to have an independent measurement tool. SiteCensus Streaming offers data on the number of unique views, stream views, average stream duration and completed streams, geographic location, and
In-house agencies give firms tighter rein on their ads, but lose the check of external perspective. As the marketing industry lumbers toward integrating the different marketing disciplines under one roof, the final barrier has already been crossed by some advertisers, which have opted to build advertising agencies into their marketing departments. The latest to do this will be MG. The marque, now owned by Nanjing Automotive, is in the final stages of negotiations with Room 251, an agency
Men spend more time online than women do. Not only are men more likely to be online, they also spend far more time with their PCs. In the past four years, the average time spent on the Internet by European Net users has increased from 7.3 hours to 8.4 hours per week; on average, however, men spend 2 hours longer online each week than women — time they mainly use for playing games. Young women are equally likely to be online as young men,
Personal identities define who we are to ourselves and one another. Comprising race, gender, physical traits, occupation, social groupings and even the person we think we are, they can be real or aspirational. We have multiple identities, and, of course, each one represents different choices in product consumption. Consumers use different brands because they help them express who they are or who they want to be to themselves and to others. But consumers also define who they are with the media
Nielsen//NetRatings has launched an audited measurement service for digital audio and video content, called SiteCensus Streaming. The service aims to address the rapid growth of online audio and video as well as the convergence of internet and television content – and respond to advertisers needs to have an independent measurement tool. SiteCensus Streaming offers data on the number of unique views, stream views, average stream duration and completed streams, geographic location, and
