The average British man spends less than £2.50 a year on skincare, according to the latest research from Mintel, despite the likes of David Beckham and Pierce Brosnan regularly appearing in ads to promote products for men. Men spent a mere £57m on skincare, such as moisturisers, cleansers and facial scrubs last year, according to the latest research from Mintel. This is a tiny amount when compared with what women splash out, with sales worth more than 10 times that of men's products at £602m.
As the going gets tough, advertisers' hunger for advice offers agencies a winning opportunity. We now officially live and work in a not-so-nice economy. Higher inflation and more expensive energy mean that advertisers and their agency partners are finding their businesses under intense pressure, and there is a far higher degree of uncertainty than before. Advertisers have always wanted their agency partners to perform their day-to-day tasks efficiently. However, they also want them to go beyond these to provide actionable ideas, proactivity, advice and insights from the frontline,
TNS agrees merger with German rival to create GfK-TNS
Người viết: Webmaster
04/06/2008
TNS has pushed ahead with its plans to merge with German market research rival GfK in what it says is a 'merger of equals', after spurning the overtures of Sir Martin Sorrell and his WPP Group. The new company will be called GfK-TNS and will create a major pan-European force in the market research industry, which will have a strong position in a number of fast-growing emerging markets. GfK has strength in Central and Eastern Europe while TNS is better developed in Asia Pacific. Overall the combined business will have operations in 111 countries.
"Blogosphere" may not be a pretty name for it, but it is a pretty attractive destination -- for women at least, and maybe for marketers courting them, too. According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study.
The average British man spends less than £2.50 a year on skincare, according to the latest research from Mintel, despite the likes of David Beckham and Pierce Brosnan regularly appearing in ads to promote products for men. Men spent a mere £57m on skincare, such as moisturisers, cleansers and facial scrubs last year, according to the latest research from Mintel. This is a tiny amount when compared with what women splash out, with sales worth more than 10 times that of men's products at £602m.
As the going gets tough, advertisers' hunger for advice offers agencies a winning opportunity. We now officially live and work in a not-so-nice economy. Higher inflation and more expensive energy mean that advertisers and their agency partners are finding their businesses under intense pressure, and there is a far higher degree of uncertainty than before. Advertisers have always wanted their agency partners to perform their day-to-day tasks efficiently. However, they also want them to go beyond these to provide actionable ideas, proactivity, advice and insights from the frontline, 
TNS has pushed ahead with its plans to merge with German market research rival GfK in what it says is a 'merger of equals', after spurning the overtures of Sir Martin Sorrell and his WPP Group. The new company will be called GfK-TNS and will create a major pan-European force in the market research industry, which will have a strong position in a number of fast-growing emerging markets. 
"Blogosphere" may not be a pretty name for it, but it is a pretty attractive destination -- for women at least, and maybe for marketers courting them, too. According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study. 
