TNS agrees merger with German rival to create GfK-TNS
Người viết: Webmaster
04/06/2008
TNS has pushed ahead with its plans to merge with German market research rival GfK in what it says is a 'merger of equals', after spurning the overtures of Sir Martin Sorrell and his WPP Group. The new company will be called GfK-TNS and will create a major pan-European force in the market research industry, which will have a strong position in a number of fast-growing emerging markets. GfK has strength in Central and Eastern Europe while TNS is better developed in Asia Pacific. Overall the combined business will have operations in 111 countries.
"Blogosphere" may not be a pretty name for it, but it is a pretty attractive destination -- for women at least, and maybe for marketers courting them, too. According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study.
Social media consumption challenges traditional media
Người viết: Webmaster
25/05/2008
Social media - and blogs in particular - is becoming a more important part of global media consumption for internet users than some traditional media channels according to the latest survey from media agency Universal McCann. The global survey notes that in South Korea - "the market that's leading the world in digital trends" - 77% of internet users read blogs each week compared to just 58% reading the mainstream press. Globally 73% of internet users are reading blogs with 48% including these consumer-generated content in their weekly media diet.
"Market research is taking on some really complicated challenges," Mr. Fulgoni said. "It's really complicated to try to track all the paid clicks everywhere they're happening."...Investors have never had more information about how marketers and media are performing in the marketplace. As a result, they've never been more confused. Despite the best efforts of research firms to pump out data that seem to forecast how marketers are doing, complexity is growing faster than the ability of research firms to cut through it.
TNS has pushed ahead with its plans to merge with German market research rival GfK in what it says is a 'merger of equals', after spurning the overtures of Sir Martin Sorrell and his WPP Group. The new company will be called GfK-TNS and will create a major pan-European force in the market research industry, which will have a strong position in a number of fast-growing emerging markets. 
"Blogosphere" may not be a pretty name for it, but it is a pretty attractive destination -- for women at least, and maybe for marketers courting them, too. According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study. 
Social media - and blogs in particular - is becoming a more important part of global media consumption for internet users than some traditional media channels according to the latest survey from media agency Universal McCann. The global survey notes that in South Korea - "the market that's leading the world in digital trends" - 77% of internet users read blogs each week compared to just 58% reading the mainstream press. Globally 73% of internet users are reading blogs with 48% including these consumer-generated content in their weekly media diet.
"Market research is taking on some really complicated challenges," Mr. Fulgoni said. "It's really complicated to try to track all the paid clicks everywhere they're happening."...Investors have never had more information about how marketers and media are performing in the marketplace. As a result, they've never been more confused. Despite the best efforts of research firms to pump out data that seem to forecast how marketers are doing, complexity is growing faster than the ability of research firms to cut through it. 
