"...Community sites reached 59.5% of the online audience while content sites reached 92.7%... 42.7% of consumer time online is spent with content sites, 28.6% is with communication sites". Despite all the buzz around user-generated content, social networking and visitors to (and valuation of) Facebook, YouTube and MySpace, consumers actually spend a relatively small share (only 7.5%) of their time online with community sites, according to the Online Publishers Association's Internet Activity Index
"...Poll Finds That Customer Service and Recognition Trump Privacy, Pricing...". Privacy concerns? Not so much. A Harris Interactive poll finds that a whopping 95% of people believe it is at least somewhat important that companies know "who I am, my buying history, past problems or complaints, preferences and billing record." Some 37% said knowledge of personal history is important, and more than a quarter -- 27% -- called it "very important." But you can't just know your consumers;
Merchandising to Build Brand and Attract Consumers
Người viết: Webmaster
06/03/2008
These days, management and boards of directors have widely acknowledged marketing as a substantial growth driver, be it nontraditional advertising, unique partnerships, influence marketing or digital communication. However, merchandising is one tool in the marketing arsenal that senior marketing executives sometimes overlook -- which is unfortunate, given its high-value means of making an impact. Merchandising is no longer just about ads, logos and displaying your name ...
Outlook for sponsorship growth in 2008 looks strong
Người viết: Webmaster
25/02/2008
Although past performance isn't always an indicator of future performance, with respect to the sponsorship industry, that actually isn't quite true. Research recently published by The World Sponsorship Monitor, produced by Sports Marketing Surveys, charts a pretty consistent trend in the global growth of sponsorship over the last five years. From a statistically relevant sample of 1,196 new sponsorship deals analysed in 2007, a whopping 84% was sports related, 6% arts and culture, 5% broadcast and 5% "other"
"...Community sites reached 59.5% of the online audience while content sites reached 92.7%... 42.7% of consumer time online is spent with content sites, 28.6% is with communication sites". Despite all the buzz around user-generated content, social networking and visitors to (and valuation of) Facebook, YouTube and MySpace, consumers actually spend a relatively small share (only 7.5%) of their time online with community sites, according to the Online Publishers Association's Internet Activity Index
"...Poll Finds That Customer Service and Recognition Trump Privacy, Pricing...". Privacy concerns? Not so much. A Harris Interactive poll finds that a whopping 95% of people believe it is at least somewhat important that companies know "who I am, my buying history, past problems or complaints, preferences and billing record." Some 37% said knowledge of personal history is important, and more than a quarter -- 27% -- called it "very important." But you can't just know your consumers;
These days, management and boards of directors have widely acknowledged marketing as a substantial growth driver, be it nontraditional advertising, unique partnerships, influence marketing or digital communication. However, merchandising is one tool in the marketing arsenal that senior marketing executives sometimes overlook -- which is unfortunate, given its high-value means of making an impact. Merchandising is no longer just about ads, logos and displaying your name ...
Although past performance isn't always an indicator of future performance, with respect to the sponsorship industry, that actually isn't quite true. Research recently published by The World Sponsorship Monitor, produced by Sports Marketing Surveys, charts a pretty consistent trend in the global growth of sponsorship over the last five years. From a statistically relevant sample of 1,196 new sponsorship deals analysed in 2007, a whopping 84% was sports related, 6% arts and culture, 5% broadcast and 5% "other"
