Doctor Who and Kylie are leading the BBC Christmas line-up but will viewers be tuning in? Here you can see a short video on what viewers really want to watch over the Christmas period and what they make of the BBC line-up. The Christmas special of 'Doctor Who', which takes place on board the Titanic and co-stars Kylie Minogue, leads the BBC festive line-up, which also includes a special episode of 'Extras' and 'Strictly Come Dancing Sequins'.
Lexus has been named Britain's most disappointing brand in a survey of brand advocacy published exclusively in Marketing this week. The Toyota-owned car brand came bottom of a survey comparing the perceptions of 150 brands with actual customer experience. The Promise Index, a survey carried out by brand agency Promise, asked consumers to rate brands by image and experience. The difference between the two scores indicates the 'promise gap'
Consumers are willing to pay more for purchases from a company they know to be doing good. More likely than not, you know that. So did we. What we didn't know was that the phenomenon is so powerful they're willing to pay an average of 6.1% more for a product they see as doing good. Surprised? So were we -- sort of. Because while Self, no doubt like you, understood that consumer relationships with brands increasingly are influenced by
As with many stories about the internet, this one begins with porn. Deep into an October drinking session with the management team at Reprise Media -- a firm you might not have heard of but one that works for huge corporations such as Microsoft and recently sold for a huge bundle of cash -- we came to a favorite subject of theirs: what happens when corporations, even those who spend hundreds of millions of dollars a year to craft their brand images, ignore their profiles on search engines.
Doctor Who and Kylie are leading the BBC Christmas line-up but will viewers be tuning in? Here you can see a short video on what viewers really want to watch over the Christmas period and what they make of the BBC line-up. The Christmas special of 'Doctor Who', which takes place on board the Titanic and co-stars Kylie Minogue, leads the BBC festive line-up, which also includes a special episode of 'Extras' and 'Strictly Come Dancing Sequins'.
Lexus has been named Britain's most disappointing brand in a survey of brand advocacy published exclusively in Marketing this week. The Toyota-owned car brand came bottom of a survey comparing the perceptions of 150 brands with actual customer experience. The Promise Index, a survey carried out by brand agency Promise, asked consumers to rate brands by image and experience. The difference between the two scores indicates the 'promise gap'
Consumers are willing to pay more for purchases from a company they know to be doing good. More likely than not, you know that. So did we. What we didn't know was that the phenomenon is so powerful they're willing to pay an average of 6.1% more for a product they see as doing good. Surprised? So were we -- sort of. Because while Self, no doubt like you, understood that consumer relationships with brands increasingly are influenced by
As with many stories about the internet, this one begins with porn. Deep into an October drinking session with the management team at Reprise Media -- a firm you might not have heard of but one that works for huge corporations such as Microsoft and recently sold for a huge bundle of cash -- we came to a favorite subject of theirs: what happens when corporations, even those who spend hundreds of millions of dollars a year to craft their brand images, ignore their profiles on search engines.
