Merchandising to Build Brand and Attract Consumers
Người viết: Webmaster
06/03/2008
These days, management and boards of directors have widely acknowledged marketing as a substantial growth driver, be it nontraditional advertising, unique partnerships, influence marketing or digital communication. However, merchandising is one tool in the marketing arsenal that senior marketing executives sometimes overlook -- which is unfortunate, given its high-value means of making an impact. Merchandising is no longer just about ads, logos and displaying your name ...
Outlook for sponsorship growth in 2008 looks strong
Người viết: Webmaster
25/02/2008
Although past performance isn't always an indicator of future performance, with respect to the sponsorship industry, that actually isn't quite true. Research recently published by The World Sponsorship Monitor, produced by Sports Marketing Surveys, charts a pretty consistent trend in the global growth of sponsorship over the last five years. From a statistically relevant sample of 1,196 new sponsorship deals analysed in 2007, a whopping 84% was sports related, 6% arts and culture, 5% broadcast and 5% "other"
Whether traditional TV advertising has truly lost its power, marketers and advertisers are already eager to find alternatives. The Association of National Advertisers and Forrester Research's fourth biennial TV and Technology survey shows a dramatic loss of confidence in the medium as the industry gears up to explore new ad formats and forms of video commercials. Indeed, two thirds of the C-level-executive respondents said they are watching the medium closely, up from just half two years ago, and 87% of respondents said
Type in "What do women want?" on Google's search page, and you'll get 160,000 hits. Try "What do men want?" and you'll get just 27,000 articles. Narrow it down to "What do women want online?" and you'll see just 329 responses, while the same question for men returns only one article (and the explanation manages to fit in the words "kama sutra," "dirty" and "nasty"). Maybe because marketers have long sought the attention of the coveted 18- to 34-year-old male,
These days, management and boards of directors have widely acknowledged marketing as a substantial growth driver, be it nontraditional advertising, unique partnerships, influence marketing or digital communication. However, merchandising is one tool in the marketing arsenal that senior marketing executives sometimes overlook -- which is unfortunate, given its high-value means of making an impact. Merchandising is no longer just about ads, logos and displaying your name ...
Although past performance isn't always an indicator of future performance, with respect to the sponsorship industry, that actually isn't quite true. Research recently published by The World Sponsorship Monitor, produced by Sports Marketing Surveys, charts a pretty consistent trend in the global growth of sponsorship over the last five years. From a statistically relevant sample of 1,196 new sponsorship deals analysed in 2007, a whopping 84% was sports related, 6% arts and culture, 5% broadcast and 5% "other"
Whether traditional TV advertising has truly lost its power, marketers and advertisers are already eager to find alternatives. The Association of National Advertisers and Forrester Research's fourth biennial TV and Technology survey shows a dramatic loss of confidence in the medium as the industry gears up to explore new ad formats and forms of video commercials. Indeed, two thirds of the C-level-executive respondents said they are watching the medium closely, up from just half two years ago, and 87% of respondents said
Type in "What do women want?" on Google's search page, and you'll get 160,000 hits. Try "What do men want?" and you'll get just 27,000 articles. Narrow it down to "What do women want online?" and you'll see just 329 responses, while the same question for men returns only one article (and the explanation manages to fit in the words "kama sutra," "dirty" and "nasty"). Maybe because marketers have long sought the attention of the coveted 18- to 34-year-old male,
