"The next 5 years will hold more change for the advertising industry than the previous 50 did." So starts the new report from IBM Institute of Business Value titled "The End of Advertising as We Know It," which was released online early last week. The report examines the four key drivers of change (and consequently the implications) including: the future demand for individual-measurement; new open-source entrants to advertising inventory control;
People who live near train lines find ways to adjust to the noise outside their windows. The first time a train passes, they can't help but notice it. But by the 10th or 20th time, they've figured out how to ignore it. Consumers have begun to treat encroaching advertising just like those trains. Ads surface on the bottom third of the TV screen while a program airs, break up the flow of articles in a newspaper or stick out of the binding of a magazine...
Consumers Will Pay Up to Support Socially Conscious Marketers
Người viết: Webmaster
18/11/2007
Consumers around the world are primed to put their money where their mouths are to support socially responsible causes, according to new research conducted by the public-relations firm Edelman. The survey of 5,600 people in nine countries found that not only are worldwide citizens increasingly interested in issues such as protecting the environment, reducing poverty and providing educational opportunities, but they're willing to pay a premium...
"Consider this statistic: Studies show that the highest percentage of consumers (upward of 40%, depending on the study) use their mobile phone in the bathroom!...". The mobile phone ain't what it used to be, even a few short months ago. With hopes of a big boom dashed and a lot of the euphoria evaporated, marketers and media companies talked about rethinking mobile advertising at the Mobile Marketing Association's annual meeting.
"The next 5 years will hold more change for the advertising industry than the previous 50 did." So starts the new report from IBM Institute of Business Value titled "The End of Advertising as We Know It," which was released online early last week. The report examines the four key drivers of change (and consequently the implications) including: the future demand for individual-measurement; new open-source entrants to advertising inventory control;
People who live near train lines find ways to adjust to the noise outside their windows. The first time a train passes, they can't help but notice it. But by the 10th or 20th time, they've figured out how to ignore it. Consumers have begun to treat encroaching advertising just like those trains. Ads surface on the bottom third of the TV screen while a program airs, break up the flow of articles in a newspaper or stick out of the binding of a magazine...
Consumers around the world are primed to put their money where their mouths are to support socially responsible causes, according to new research conducted by the public-relations firm Edelman. The survey of 5,600 people in nine countries found that not only are worldwide citizens increasingly interested in issues such as protecting the environment, reducing poverty and providing educational opportunities, but they're willing to pay a premium...
"Consider this statistic: Studies show that the highest percentage of consumers (upward of 40%, depending on the study) use their mobile phone in the bathroom!...". The mobile phone ain't what it used to be, even a few short months ago. With hopes of a big boom dashed and a lot of the euphoria evaporated, marketers and media companies talked about rethinking mobile advertising at the Mobile Marketing Association's annual meeting.
