He argues a strong case, but few major media owners like with what Dr Jeffery Cole has to say, Dr Jeffrey Cole is not the sort of man you’d expect to get into fights. Nor is he the type you’d associate with the flashy excesses of the US media industry - which is probably why people take what he says very seriously. Cole has spent the last 25 years as a media trendspotter, most recently at the impressive sounding Center for the Digital Future at the USC Annenberg School in California
"Love Triangle: To Connect With Consumers, Brands Must Intersect With Online Communities, Too". When the blogosphere mobilized in early 2007 around the tainted pet food that reportedly led to thousands of animal deaths, brands had an opportunity to get it right about an emotional subject -- the well-being of pets. But as news about which brands were affected trickled out from the source, Menu Foods (the manufacturer relied on by many brands),
Shopper marketing is a new medium as important as the internet, mobile or gaming," declared Starcom MediaVest Group North America CEO Renetta McCann. "It's a brand-new ballgame, and we're all in.". So this is what marketing has come to: The hottest medium around may be pasted to the floor at Wal-Mart or dangling from a shelf on aisle five at Safeway, segmented into such dayparts as "national weekday cereal aisle."
The fastest-growing medium isn't the internet, but shopper marketing, where retailers and package-goods marketers are shifting hundreds of millions of dollars -- doubling their expenditure in the past three years alone. That's according to a draft report of a new study obtained by Advertising Age and expected to be released tomorrow by Deloitte Consulting for the Grocery Manufacturer's Association. The growth comes despite the fact that...
He argues a strong case, but few major media owners like with what Dr Jeffery Cole has to say, Dr Jeffrey Cole is not the sort of man you’d expect to get into fights. Nor is he the type you’d associate with the flashy excesses of the US media industry - which is probably why people take what he says very seriously. Cole has spent the last 25 years as a media trendspotter, most recently at the impressive sounding Center for the Digital Future at the USC Annenberg School in California
"Love Triangle: To Connect With Consumers, Brands Must Intersect With Online Communities, Too". When the blogosphere mobilized in early 2007 around the tainted pet food that reportedly led to thousands of animal deaths, brands had an opportunity to get it right about an emotional subject -- the well-being of pets. But as news about which brands were affected trickled out from the source, Menu Foods (the manufacturer relied on by many brands),
Shopper marketing is a new medium as important as the internet, mobile or gaming," declared Starcom MediaVest Group North America CEO Renetta McCann. "It's a brand-new ballgame, and we're all in.". So this is what marketing has come to: The hottest medium around may be pasted to the floor at Wal-Mart or dangling from a shelf on aisle five at Safeway, segmented into such dayparts as "national weekday cereal aisle."
The fastest-growing medium isn't the internet, but shopper marketing, where retailers and package-goods marketers are shifting hundreds of millions of dollars -- doubling their expenditure in the past three years alone. That's according to a draft report of a new study obtained by Advertising Age and expected to be released tomorrow by Deloitte Consulting for the Grocery Manufacturer's Association. The growth comes despite the fact that...
