Visiting content sites has become the predominant task among web surfers, according to a new four-year analysis of internet activity. According to the study, conducted by the Online Publishers Association, internet users are spending nearly half their time online visiting content, a 37% increase in share of time from four years ago. Time spent with online properties took on new significance in July when Nielsen/Net Ratings said it would report the measure, adding another layer of
For decades, the majority of multinational corporations marketing in Asia have focused on the affluent minority, those who tend to live in urban areas and have shopping habits and product needs that are quite similar to those in the West. But by focusing only on the upper-income urbanites, marketers are missing a vast opportunity at the bottom of the economic pyramid. About 4 billion people in the world earn $2,000 a year. Across all of Asia
While marketers grapple with the usual challenges -- competition, accountability, wrangling new technologies -- perhaps they should be more concerned with a far more powerful phenomenon: informed skepticism. In a world where buyers are continuously in touch with other buyers and claims are publicly deconstructed by anyone and everyone, marketers' toughest job may be to simply convince buyers that they speak the truth.
In recent years, Sony Corp. has stood helpless as Apple eats its lunch in the portable-music-player category it created; as it was forced to recall 10 million defective laptop batteries; and as its next-generation video-game console flopped like a sumo wrestler. "The Sony brand has taken a beating," said one investor at a recent gathering of shareholders, where promises of an imminent turnaround were made, adding: "It's too early to say 'Banzai!'"
Visiting content sites has become the predominant task among web surfers, according to a new four-year analysis of internet activity. According to the study, conducted by the Online Publishers Association, internet users are spending nearly half their time online visiting content, a 37% increase in share of time from four years ago. Time spent with online properties took on new significance in July when Nielsen/Net Ratings said 
For decades, the majority of multinational corporations marketing in Asia have focused on the affluent minority, those who tend to live in urban areas and have shopping habits and product needs that are quite similar to those in the West. But by focusing only on the upper-income urbanites, marketers are missing a vast opportunity at the bottom of the economic pyramid. About 4 billion people in the world earn $2,000 a year. Across all of Asia
While marketers grapple with the usual challenges -- competition, accountability, wrangling new technologies -- perhaps they should be more concerned with a far more powerful phenomenon: informed skepticism. In a world where buyers are continuously in touch with other buyers and claims are publicly deconstructed by anyone and everyone, marketers' toughest job may be to simply convince buyers that they speak the truth.
In recent years, Sony Corp. has stood helpless as Apple eats its lunch in the portable-music-player category it created; as it was forced to recall 10 million defective laptop batteries; and as its next-generation video-game console flopped like a sumo wrestler. "The Sony brand has taken a beating," said one investor at a recent gathering of shareholders, where promises of an imminent turnaround were made, adding: "It's too early to say 'Banzai!'"
