Women and people aged over 65 embraced the internet in 2006 like never before, with more women in key age groups going online than their male counterparts, according to Ofcom's annual Communications Market Report. The media regulator said the web attracted more women last year, with those in the 25-34 age bracket, the most highly sought after age group by advertisers, spending more time on the internet than men of that age.
Healthy foods prosper in 2007 Biggest Brands ranking
Người viết: Webmaster
22/08/2007
"Star performers including Tropicana (up 35%), Foster's (up 34%), and Weetabix and Gallo (both up 33%)..."Healthy eating is the dominant force influencing sales in supermarkets according to exclusive new data. Products that are intrinsically healthy and brands that have adapted their offering to make them less unhealthy are flying off the shelves as consumers pay heed to the health messages preached by the government, media, schools and food labels.
Visiting content sites has become the predominant task among web surfers, according to a new four-year analysis of internet activity. According to the study, conducted by the Online Publishers Association, internet users are spending nearly half their time online visiting content, a 37% increase in share of time from four years ago. Time spent with online properties took on new significance in July when Nielsen/Net Ratings said it would report the measure, adding another layer of
For decades, the majority of multinational corporations marketing in Asia have focused on the affluent minority, those who tend to live in urban areas and have shopping habits and product needs that are quite similar to those in the West. But by focusing only on the upper-income urbanites, marketers are missing a vast opportunity at the bottom of the economic pyramid. About 4 billion people in the world earn $2,000 a year. Across all of Asia
Women and people aged over 65 embraced the internet in 2006 like never before, with more women in key age groups going online than their male counterparts, according to Ofcom's annual Communications Market Report. The media regulator said the web attracted more women last year, with those in the 25-34 age bracket, the most highly sought after age group by advertisers, spending more time on the internet than men of that age.
"Star performers including Tropicana (up 35%), Foster's (up 34%), and Weetabix and Gallo (both up 33%)..."Healthy eating is the dominant force influencing sales in supermarkets according to exclusive new data. Products that are intrinsically healthy and brands that have adapted their offering to make them less unhealthy are flying off the shelves as consumers pay heed to the health messages preached by the government, media, schools and food labels.
Visiting content sites has become the predominant task among web surfers, according to a new four-year analysis of internet activity. According to the study, conducted by the Online Publishers Association, internet users are spending nearly half their time online visiting content, a 37% increase in share of time from four years ago. Time spent with online properties took on new significance in July when Nielsen/Net Ratings said 
For decades, the majority of multinational corporations marketing in Asia have focused on the affluent minority, those who tend to live in urban areas and have shopping habits and product needs that are quite similar to those in the West. But by focusing only on the upper-income urbanites, marketers are missing a vast opportunity at the bottom of the economic pyramid. About 4 billion people in the world earn $2,000 a year. Across all of Asia
