"The advertising industry is presently in a severe slump..."Global advertising growth this year has been downgraded to 4.4% on the back of worsening economic conditions, in a forecast by Universal McCann's Insider's Report. The report has revised its 2008 forecast of 4.6% in December 2007 to 4.4%, because consumers' disposable personal income has failed to improve in recent months. Bob Coen, the author of the report and senior vice-president and director of forecasting at Universal McCann's Magna, has also lowered his forecast
Survey: More Buyers Expect to Spend Less in Most Media
Written by Webmaster
Wednesday, 09 July 2008
"...in online, 72% of respondents anticipate jumps in their company's spending; 4% said they were expecting a decrease. For cable, 28% said they expect an uptick in spending and 20% expect a drop; for mobile, 53% said they expect an increase and 9% expect a decrease...". Advertiser optimism is waning across all major media categories, with fewer buyers expecting to increase budgets in TV, newspapers, radio and outdoor than they were a year ago. While that conclusion, drawn from a new survey by market-research firm Advertising Perceptions,
"...Personal-Care Brands With Broad Portfolios Finally See Sales Slow...". Al Ries and Jack Trout first railed against the dangers of line extensions in their tome "Positioning" 15 years ago. For just about as long, executives at Procter & Gamble Co., Unilever and many of their peers have been raking in billions of dollars by gleefully ignoring their advice. Within the past year, some of the most heavily extended personal-care brands in those giants' portfolios -- Unilever's Dove and P&G's Pantene and Olay -- have slowed substantially or even declined in the U.S.
Personal eBranding is the next wave of personal and professional development online. A personal brand is how you market yourself to others, whereas an eBrand is a digital representation of yourself online. Your brand is who you are and what you stand for, including values, competencies, attitudes, vision, mission, personality and appearance. The combined sum of everything you are and how you project it to others, whether online or offline, is your brand. Therefore, if your name is only attached to a single blog, that blog becomes your personal eBrand.
"The advertising industry is presently in a severe slump..."Global advertising growth this year has been downgraded to 4.4% on the back of worsening economic conditions, in a forecast by Universal McCann's Insider's Report. The report has revised its 2008 forecast of 4.6% in December 2007 to 4.4%, because consumers' disposable personal income has failed to improve in recent months. Bob Coen, the author of the report and senior vice-president and director of forecasting at Universal McCann's Magna, has also lowered his forecast 
"...in online, 72% of respondents anticipate jumps in their company's spending; 4% said they were expecting a decrease. For cable, 28% said they expect an uptick in spending and 20% expect a drop; for mobile, 53% said they expect an increase and 9% expect a decrease...". Advertiser optimism is waning across all major media categories, with fewer buyers expecting to increase budgets in TV, newspapers, radio and outdoor than they were a year ago. While that conclusion, drawn from a new survey by market-research firm Advertising Perceptions, 
"...Personal-Care Brands With Broad Portfolios Finally See Sales Slow...". Al Ries and Jack Trout first railed against the dangers of line extensions in their tome "Positioning" 15 years ago. For just about as long, executives at Procter & Gamble Co., Unilever and many of their peers have been raking in billions of dollars by gleefully ignoring their advice. Within the past year, some of the most heavily extended personal-care brands in those giants' portfolios -- Unilever's Dove and P&G's Pantene and Olay -- have slowed substantially or even declined in the U.S. 
Personal eBranding is the next wave of personal and professional development online. A personal brand is how you market yourself to others, whereas an eBrand is a digital representation of yourself online. Your brand is who you are and what you stand for, including values, competencies, attitudes, vision, mission, personality and appearance. The combined sum of everything you are and how you project it to others, whether online or offline, is your brand. Therefore, if your name is only attached to a single blog, that blog becomes your personal eBrand. 
