"Understand the Mind-Sets That Drive Consumer Behavior". We've all read stories heralding the death of advertising as we know it. But have consumers really abandoned advertising? The answer, it seems, rests on the shoulders of the people who buy our brands and recommend them to others -- not with advertisers, marketers or consultants. That's why we went straight to the source by visiting people's homes in Columbus, Ohio (a test-marketing Mecca) to do the unthinkable:
"'Critical' Age Group Plays 75% Longer, Migrates From Kid Systems". "Older kids still dominate in time spent playing video games, but the most significant spike occurs between 2- to 5-year-olds and 6- to 8-year-olds. ". No one should be surprised that kids are playing video games at younger and younger ages. But while the thought of a child sitting on Mom's lap at age 4 to play on Disney.com likely won't rankle the masses, how about the fact that kids are turning into serious gamers at age 6?
Consumers Most Likely to Receive Mobile Ads Don't Respond
Người viết: Webmaster
24/10/2007
What's clicking with mobile advertising? Apparently not much. A new Nielsen study finds that only 10% of the most likely candidates for mobile advertising -- those using mobile devices for more than just talk, such as accessing the internet, sending text messages, playing video games or buying ringtones -- responded to ads on their mobile phones. Eleven percent viewed the ads and did not respond, and a whopping 79% did not even view the ad.
"Ethnography Is Often Misused. Here's How to Use It Effectively to Get the Most Out of It". With rapid cultural transformation happening all around us, one headline has been largely missed: People Are Getting Harder to Understand (and You Thought it Was Just Your Spouse!). While much has been written about shifts in the way people consume cultural content (from a "push" to a "pull" model, from monologue to conversation, from mass to niche channels),...
"Understand the Mind-Sets That Drive Consumer Behavior". We've all read stories heralding the death of advertising as we know it. But have consumers really abandoned advertising? The answer, it seems, rests on the shoulders of the people who buy our brands and recommend them to others -- not with advertisers, marketers or consultants. That's why we went straight to the source by visiting people's homes in Columbus, Ohio (a test-marketing Mecca) to do the unthinkable:
"'Critical' Age Group Plays 75% Longer, Migrates From Kid Systems". "Older kids still dominate in time spent playing video games, but the most significant spike occurs between 2- to 5-year-olds and 6- to 8-year-olds. ". No one should be surprised that kids are playing video games at younger and younger ages. But while the thought of a child sitting on Mom's lap at age 4 to play on Disney.com likely won't rankle the masses, how about the fact that kids are turning into serious gamers at age 6?
What's clicking with mobile advertising? Apparently not much. A new Nielsen study finds that only 10% of the most likely candidates for mobile advertising -- those using mobile devices for more than just talk, such as accessing the internet, sending text messages, playing video games or buying ringtones -- responded to ads on their mobile phones. Eleven percent viewed the ads and did not respond, and a whopping 79% did not even view the ad.
"Ethnography Is Often Misused. Here's How to Use It Effectively to Get the Most Out of It". With rapid cultural transformation happening all around us, one headline has been largely missed: People Are Getting Harder to Understand (and You Thought it Was Just Your Spouse!). While much has been written about shifts in the way people consume cultural content (from a "push" to a "pull" model, from monologue to conversation, from mass to niche channels),...
