The fastest-growing medium isn't the internet, but shopper marketing, where retailers and package-goods marketers are shifting hundreds of millions of dollars -- doubling their expenditure in the past three years alone. That's according to a draft report of a new study obtained by Advertising Age and expected to be released tomorrow by Deloitte Consulting for the Grocery Manufacturer's Association. The growth comes despite the fact that...
From economists to anthropologists, everybody’s got a theory about why we buy what we buy. Unfortunately, no two seem to agree about what’s really going on in consumers' minds. In this article, we'll look at past attempts to solve the puzzle and a handy little messaging model we call "Lustify and Justify." Anyone who’s shopped for new shoes knows that buying decisions are more complicated than comparing features and prices.
Pixel Media has announced revenue increased of 50% to US$4.9 million (HK$38.2 million) in the first half of 2007, with profits up 32% in the same period, demonstrating Asian marketers are directing more advertising spent to the online sector. "As Europe and the USA have experienced, Asia is witnessing the continuing migration of advertising spend from traditional mediums to online, which we are well placed to capture," Kevin Huang, CEO for Pixel, said.
Aston Martin has emerged top of the 2007 Cool Brands list, holding off competition from iPod, YouTube and Google in a top 20 dominated by digital technology and online media. The resurgence of the James Bond franchise with 'Casino Royale' has helped Aston Martin beat Apple's iPod into second place in the list of the top 500 Cool Brands, with YouTube ranking third in the list compiled by a 2,000-member strong YouGov and CoolBrands Council panel
The fastest-growing medium isn't the internet, but shopper marketing, where retailers and package-goods marketers are shifting hundreds of millions of dollars -- doubling their expenditure in the past three years alone. That's according to a draft report of a new study obtained by Advertising Age and expected to be released tomorrow by Deloitte Consulting for the Grocery Manufacturer's Association. The growth comes despite the fact that...
From economists to anthropologists, everybody’s got a theory about why we buy what we buy. Unfortunately, no two seem to agree about what’s really going on in consumers' minds. In this article, we'll look at past attempts to solve the puzzle and a handy little messaging model we call "Lustify and Justify." Anyone who’s shopped for new shoes knows that buying decisions are more complicated than comparing features and prices.
Pixel Media has announced revenue increased of 50% to US$4.9 million (HK$38.2 million) in the first half of 2007, with profits up 32% in the same period, demonstrating Asian marketers are directing more advertising spent to the online sector. "As Europe and the USA have experienced, Asia is witnessing the continuing migration of advertising spend from traditional mediums to online, which we are well placed to capture," Kevin Huang, CEO for Pixel, said.
Aston Martin has emerged top of the 2007 Cool Brands list, holding off competition from iPod, YouTube and Google in a top 20 dominated by digital technology and online media. The resurgence of the James Bond franchise with 'Casino Royale' has helped Aston Martin beat Apple's iPod into second place in the list of the top 500 Cool Brands, with YouTube ranking third in the list compiled by a 2,000-member strong YouGov and CoolBrands Council panel
