Door drops vie with direct mail for fastest growth
Người viết: Webmaster
08/05/2007
Clients have spent more on door drops than on direct mail in the past 12 months, according to Thomson Intermedia.Door drops attracted a spend of £1.34bn in the year to March 31, while the equivalent figure for direct mail is £1.32bn. Both were star performers in the overall media market, which grew by 5% to £10.7bn. Door drop spend grew by 19% and direct mail spend by 17%, leading the field ahead of press spend, which grew by 10% to £2.7bn.
Advertising Agency Revenue Jumps 8.8% to $28.2 Billion in the US
Người viết: Webmaster
02/05/2007
"Internet Drives Marketing-Services Gains; JWT Top U.S. Agency Brand; Dentsu Leads World Chart". Revenue for U.S. marketing-communications agencies jumped 8.8% to $28.2 billion in 2006, the strongest growth since ad spending began to rebound from recession in 2002. The hot growth came from marketing services, fueled by digital. Traditional ad agencies, grappling with a shift from old media, saw tepid growth.
The message from Venice was that media agencies are neglecting clients' needs, but that they could have the opportunity to take top place at the client adviser table, reports Alastair Ray. The usual industry back slapping and self-congratulation were noticeably absent at last week's inaugural Venice Festival of Media. Instead, delegates were treated to thought-provoking insight into why media agencies were failing clients and how they needed to adapt to prosper, or even survive. An increasingly popular belief is
Feeling Anti-Social Media? Relax! It's Really Nothing New
Người viết: Webmaster
25/04/2007
For marketers panicked by the prospect of managing social media, here are two words: calm down. Social media are expanding the universe of people that marketers need to influence, but the rules of engagement aren't much different than they were before. There's nothing new about bottom-up publicity. Toyota achieved its reputation for quality three decades ago not because it said its cars were good but because thousands of customers
Clients have spent more on door drops than on direct mail in the past 12 months, according to Thomson Intermedia.Door drops attracted a spend of £1.34bn in the year to March 31, while the equivalent figure for direct mail is £1.32bn. Both were star performers in the overall media market, which grew by 5% to £10.7bn. Door drop spend grew by 19% and direct mail spend by 17%, leading the field ahead of press spend, which grew by 10% to £2.7bn.
"Internet Drives Marketing-Services Gains; JWT Top U.S. Agency Brand; Dentsu Leads World Chart". Revenue for U.S. marketing-communications agencies jumped 8.8% to $28.2 billion in 2006, the strongest growth since ad spending began to rebound from recession in 2002. The hot growth came from marketing services, fueled by digital. Traditional ad agencies, grappling with a shift from old media, saw tepid growth.
The message from Venice was that media agencies are neglecting clients' needs, but that they could have the opportunity to take top place at the client adviser table, reports Alastair Ray. The usual industry back slapping and self-congratulation were noticeably absent at last week's inaugural Venice Festival of Media. Instead, delegates were treated to thought-provoking insight into why media agencies were failing clients and how they needed to adapt to prosper, or even survive. An increasingly popular belief is
For marketers panicked by the prospect of managing social media, here are two words: calm down. Social media are expanding the universe of people that marketers need to influence, but the rules of engagement aren't much different than they were before. There's nothing new about bottom-up publicity. Toyota achieved its reputation for quality three decades ago not because it said its cars were good but because thousands of customers
