What are Facebook fans looking for when they "like" a brand page? According to new research from ExactTarget and CoTweet, it's pretty simple: coupons and free stuff. 40% of those surveyed said that was a motivator for "liking" a company, 36% said they wanted to get freebies and 30% wanted updates on upcoming sales. 39% also want to show their support for a brand, but here's a key stat: Only 17% are more likely to buy something after "liking" the brand, so it sure sounds like it's a good tool to reach your existing customers but isn't doing much -- yet at least -- to grow a customer base.
Surprise! Wealthy Consumers Don't Lust After Logos on Luxury Goods
Written by Webmaster
Wednesday, 18 August 2010
Identifying with a luxury brand is a lot more subtle among wealthy consumers than you think. "Subtle Signals of Inconspicuous Consumption," a paper appearing in the current issue of Journal of Consumer Research, suggests that high-end shoppers are more in tune with "discreet markers, such as distinctive design or detailing," than obvious brand logos. "Signaling Status with Luxury Goods: The Role of Brand Prominence," another study (this one published in the July issue of Journal of Marketing), finds that "luxury brands charge more for 'quieter' items with subtle logo placement and discreet appeal."
As content websites fragment audiences into more and more tightly defined demographics, your site's target is by definition going to look less and less like a "representative sample" of anything. That's not to say that a survey of U.S. consumers or U.S. internet users (still two different demos) isn't useful any more. For instance, last week's survey by ExactTarget (@PennOlson) showing that Twitter users are the most "influential" folks on the internet had some really intriguing data. The survey found: 72% publish blog posts at least monthly; 70% comment on blogs; 61% write at least one product review monthly; 61% comment on news sites
The Top 10 Consumer Trends Defining China's Emerging Domestic Market
Written by Webmaster
Friday, 06 August 2010
"As the new decade begins, domestic companies have a unique opportunity to win against multinationals in the biggest battleground on the planet: China's booming domestic economy. It will take a strategic approach to customers, costs, channels and competition. If they succeed, the next ten years will be heralded as the decade when China makes major strides-moving halfway towards reinventing its own brand. ...". With total consumer spending increasing by nearly 15% annually over the past few years, China's domestic market is in the midst of a boom. As the country's middle class expands, companies that sell consumer goods
What are Facebook fans looking for when they "like" a brand page? According to new research from ExactTarget and CoTweet, it's pretty simple: coupons and free stuff. 40% of those surveyed said that was a motivator for "liking" a company, 36% said they wanted to get freebies and 30% wanted updates on upcoming sales. 39% also want to show their support for a brand, but here's a key stat: Only 17% are more likely to buy something after "liking" the brand, so it sure sounds like it's a good tool to reach your existing customers but isn't doing much -- yet at least -- to grow a customer base. 
Identifying with a luxury brand is a lot more subtle among wealthy consumers than you think. "Subtle Signals of Inconspicuous Consumption," a paper appearing in the current issue of Journal of Consumer Research, suggests that high-end shoppers are more in tune with "discreet markers, such as distinctive design or detailing," than obvious brand logos. "Signaling Status with Luxury Goods: The Role of Brand Prominence," another study (this one published in the July issue of Journal of Marketing), finds that "luxury brands charge more for 'quieter' items with subtle logo placement and discreet appeal."
As content websites fragment audiences into more and more tightly defined demographics, your site's target is by definition going to look less and less like a "representative sample" of anything. That's not to say that a survey of U.S. consumers or U.S. internet users (still two different demos) isn't useful any more. For instance, last week's survey by ExactTarget (@PennOlson) showing that Twitter users are the most "influential" folks on the internet had some really intriguing data. The survey found: 72% publish blog posts at least monthly; 70% comment on blogs; 61% write at least one product review monthly; 61% comment on news sites 
"As the new decade begins, domestic companies have a unique opportunity to win against multinationals in the biggest battleground on the planet: China's booming domestic economy. It will take a strategic approach to customers, costs, channels and competition. If they succeed, the next ten years will be heralded as the decade when China makes major strides-moving halfway towards reinventing its own brand. ...". With total consumer spending increasing by nearly 15% annually over the past few years, China's domestic market is in the midst of a boom. As the country's middle class expands, companies that sell consumer goods 
